A Cross-Disciplinary Perspective on Corporate Branding

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Publication date	2005
Pages	23-55
Publication status	Published - 2005

Handle.net

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title = "A Cross-Disciplinary Perspective on Corporate Branding",

keywords = "Branding, Corporate branding, Markedsf{\o}ring, Organisationsteori, Virksomhedens strategi",

author = "Majken Schultz",

note = "Opstilling: 659.18 tow L{\o}be nr.: 058715",

year = "2005",

language = "English",

pages = "23--55",

editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",

booktitle = "Towards the Second Wave of Corporate Branding",

}

TY - CHAP

T1 - A Cross-Disciplinary Perspective on Corporate Branding

AU - Schultz, Majken

N1 - Opstilling: 659.18 tow Løbe nr.: 058715

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

KW - Markedsføring

KW - Organisationsteori

KW - Virksomhedens strategi

M3 - Book chapter

SP - 23

EP - 55

BT - Towards the Second Wave of Corporate Branding

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

ER -