A Cross-Disciplinary Perspective on Corporate Branding

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationTowards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Publication date2005
    Pages23-55
    Publication statusPublished - 2005

    Cite this

    Schultz, M. (2005). A Cross-Disciplinary Perspective on Corporate Branding. In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Towards the Second Wave of Corporate Branding (pp. 23-55)