A Cross-Cultural Evaluation of Decision Making in Marketing Management

Marcus Schmidt, Jesper Strandskov

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies
Editors	Gerald S. Albaum
Place of Publication	Honolulu
Publisher	Academy of International Business
Publication date	1993
Pages	7-9
Publication status	Published - 1993
Externally published	Yes
Event	The 4th Symposium on Cross-Cultural Consumer and Business Studies - Honolulu, United States Duration: 1 Dec 1993 → 2 Dec 1993 Conference number: 4

Conference	The 4th Symposium on Cross-Cultural Consumer and Business Studies
Number	4
Country/Territory	United States
City	Honolulu
Period	01/12/1993 → 02/12/1993

Handle.net

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title = "A Cross-Cultural Evaluation of Decision Making in Marketing Management",

author = "Marcus Schmidt and Jesper Strandskov",

year = "1993",

language = "English",

pages = "7--9",

editor = "Albaum, {Gerald S.}",

booktitle = "Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies",

publisher = "Academy of International Business",

note = "The 4th Symposium on Cross-Cultural Consumer and Business Studies ; Conference date: 01-12-1993 Through 02-12-1993",

}

A Cross-Cultural Evaluation of Decision Making in Marketing Management. / Schmidt, Marcus; Strandskov, Jesper.
Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies. ed. / Gerald S. Albaum. Honolulu: Academy of International Business, 1993. p. 7-9.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - A Cross-Cultural Evaluation of Decision Making in Marketing Management

AU - Schmidt, Marcus

AU - Strandskov, Jesper

N1 - Conference code: 4

PY - 1993

Y1 - 1993

M3 - Article in proceedings

SP - 7

EP - 9

BT - Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies

A2 - Albaum, Gerald S.

PB - Academy of International Business

CY - Honolulu

T2 - The 4th Symposium on Cross-Cultural Consumer and Business Studies

Y2 - 1 December 1993 through 2 December 1993

ER -