A Cross-Cultural Evaluation of Decision Making in Marketing Management

Marcus Schmidt, Jesper Strandskov

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies
EditorsGerald S. Albaum
Place of PublicationHonolulu
PublisherAcademy of International Business
Publication date1993
Pages7-9
Publication statusPublished - 1993
Externally publishedYes
EventThe 4th Symposium on Cross-Cultural Consumer and Business Studies - Honolulu, United States
Duration: 1 Dec 19932 Dec 1993
Conference number: 4

Conference

ConferenceThe 4th Symposium on Cross-Cultural Consumer and Business Studies
Number4
CountryUnited States
CityHonolulu
Period01/12/199302/12/1993

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