A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents

Marcus Schmidt; Ole Drengsgaard; Morten Jansen; Søren Steen Hansen

A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents

Marcus Schmidt
, Ole Drengsgaard
, Morten Jansen
, Søren Steen Hansen

University of Southern Denmark
GfK Danmark

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	1993
Publication status	Published - 1993
Externally published	Yes
Event	The 6th Biannual World Marketing Congress - Istanbul, Turkey Duration: 15 Jul 1993 → 19 Jul 1993 Conference number: 6

Conference

Conference	The 6th Biannual World Marketing Congress
Number	6
Country/Territory	Turkey
City	Istanbul
Period	15/07/1993 → 19/07/1993

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Cite this

@conference{177326b2d1b54a0c98de6d7bf6ffeecd,

title = "A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents",

author = "Marcus Schmidt and Ole Drengsgaard and Morten Jansen and Hansen, \{S{\o}ren Steen\}",

year = "1993",

language = "English",

note = "The 6th Biannual World Marketing Congress ; Conference date: 15-07-1993 Through 19-07-1993",

}

A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents. / Schmidt, Marcus; Drengsgaard, Ole; Jansen, Morten et al.
1993. Paper presented at The 6th Biannual World Marketing Congress, Istanbul, Turkey.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures

T2 - The 6th Biannual World Marketing Congress

AU - Schmidt, Marcus

AU - Drengsgaard, Ole

AU - Jansen, Morten

AU - Hansen, Søren Steen

N1 - Conference code: 6

PY - 1993

Y1 - 1993

M3 - Paper

Y2 - 15 July 1993 through 19 July 1993

ER -