A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents

Marcus Schmidt, Ole Drengsgaard, Morten Jansen, Søren Steen Hansen

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date1993
Publication statusPublished - 1993
Externally publishedYes
EventThe 6th Biannual World Marketing Congress - Istanbul, Turkey
Duration: 15 Jul 199319 Jul 1993
Conference number: 6

Conference

ConferenceThe 6th Biannual World Marketing Congress
Number6
CountryTurkey
CityIstanbul
Period15/07/199319/07/1993

Cite this

Schmidt, M., Drengsgaard, O., Jansen, M., & Hansen, S. S. (1993). A Critical Assessment of the Frequency Question and its Ability to Estimate Reliable and Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Panel of Respondents. Paper presented at The 6th Biannual World Marketing Congress, Istanbul, Turkey.