A Creativity Model for the Analysis of Continuous Improvement Programmes: A Suggestion to Make Continuous Improvement Continuous

Continuous improvement programmes constitute an area in which creativity seems to play a vital role. This paper shows how continuous improvement may be studied more effectively in a framework which reveals relationships between the four facets of creativity: products, processes, people, and the press or environment. It is suggested that such a systematic analysis can enhance continuous improvement efforts by indicating how momentum is maintained as the company develops self‐reflective (‘learning’) skills.