A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites

Haiping Zhao, Fei Liu, Yijing Li, Eric Lim, Chee-Wee Tan

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members’ identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members’ evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.
Original languageEnglish
Title of host publicationProceedings of the 41st International Conference on Information Systems (ICIS)
EditorsJoey George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2020
Article number2280
Publication statusPublished - 2020
EventThe 41st International Conference on Information Systems: ICIS 2020: ICIS 2020 – Making Digital Inclusive: Blending the Local and the Global - Virtual
Duration: 13 Dec 202016 Dec 2020
Conference number: 41


ConferenceThe 41st International Conference on Information Systems: ICIS 2020
Internet address
SeriesProceedings of the International Conference on Information Systems


  • Attachment
  • Social networking sites
  • Affordance
  • Configurational view
  • Content analysis
  • Qualitative comparative analysis

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