A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites

Haiping Zhao; Fei Liu; Yijing Li; Eric Lim; Chee-Wee Tan

A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites

Haiping Zhao, Fei Liu, Yijing Li, Eric Lim, Chee-Wee Tan

Department of Digitalization

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members’ identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members’ evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.

Original language	English
Title of host publication	Proceedings of the 41st International Conference on Information Systems (ICIS)
Editors	Joey George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer
Number of pages	17
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2020
Article number	2280
Publication status	Published - 2020
Event	2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020: ICIS 2020 – Making Digital Inclusive: Blending the Local and the Global - Virtual, Virtual, Online, India Duration: 13 Dec 2020 → 16 Dec 2020 Conference number: 41 https://icis2020.aisconferences.org/

Conference

Conference	2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Number	41
Location	Virtual
Country/Territory	India
City	Virtual, Online
Period	13/12/2020 → 16/12/2020
Internet address	https://icis2020.aisconferences.org/

Series	Proceedings of the International Conference on Information Systems
ISSN	0000-0033

Keywords

Attachment
Social networking sites
Affordance
Configurational view
Content analysis
Qualitative comparative analysis

Access to Document

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1284&context=icis2020Licence: Unspecified

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Persistent link

Cite this

Zhao, H., Liu, F., Li, Y., Lim, E., & Tan, C.-W. (2020). A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites. In J. George, S. Paul, R. De', E. Karahanna, S. Sarker, & G. Oestreicher-Singer (Eds.), Proceedings of the 41st International Conference on Information Systems (ICIS) Article 2280 Association for Information Systems. AIS Electronic Library (AISeL). https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1284&context=icis2020

Zhao, Haiping ; Liu, Fei ; Li, Yijing et al. / A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites. Proceedings of the 41st International Conference on Information Systems (ICIS). editor / Joey George ; Souren Paul ; Rahul De' ; Elena Karahanna ; Suprateek Sarker ; Gal Oestreicher-Singer. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2020. (Proceedings of the International Conference on Information Systems).

@inproceedings{0f90b86c59b448a880b5dfbca942e388,

title = "A Configurational View of the Role of Affordances in Enhancing Members{\textquoteright} Attachment to Social Networking Sites",

abstract = "Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members{\textquoteright} identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members{\textquoteright} evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.",

keywords = "Attachment, Social networking sites, Affordance, Configurational view, Content analysis, Qualitative comparative analysis, Attachment, Social networking sites, Affordance, Configurational view, Content analysis, Qualitative comparative analysis",

author = "Haiping Zhao and Fei Liu and Yijing Li and Eric Lim and Chee-Wee Tan",

year = "2020",

language = "English",

series = "Proceedings of the International Conference on Information Systems",

editor = "George, {Joey } and Paul, {Souren } and De', {Rahul } and Karahanna, {Elena } and Sarker, {Suprateek } and Oestreicher-Singer, {Gal }",

booktitle = "Proceedings of the 41st International Conference on Information Systems (ICIS)",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 ; Conference date: 13-12-2020 Through 16-12-2020",

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Zhao, H, Liu, F, Li, Y, Lim, E & Tan, C-W 2020, A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites. in J George, S Paul, R De', E Karahanna, S Sarker & G Oestreicher-Singer (eds), Proceedings of the 41st International Conference on Information Systems (ICIS)., 2280, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020, Virtual, Online, India, 13/12/2020. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1284&context=icis2020>

A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites. / Zhao, Haiping; Liu, Fei; Li, Yijing et al.
Proceedings of the 41st International Conference on Information Systems (ICIS). ed. / Joey George; Souren Paul; Rahul De'; Elena Karahanna; Suprateek Sarker; Gal Oestreicher-Singer. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2020. 2280 (Proceedings of the International Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites

AU - Zhao, Haiping

AU - Liu, Fei

AU - Li, Yijing

AU - Lim, Eric

AU - Tan, Chee-Wee

N1 - Conference code: 41

PY - 2020

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N2 - Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members’ identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members’ evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.

AB - Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members’ identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members’ evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.

KW - Attachment

KW - Social networking sites

KW - Affordance

KW - Configurational view

KW - Content analysis

KW - Qualitative comparative analysis

KW - Attachment

KW - Social networking sites

KW - Affordance

KW - Configurational view

KW - Content analysis

KW - Qualitative comparative analysis

M3 - Article in proceedings

T3 - Proceedings of the International Conference on Information Systems

BT - Proceedings of the 41st International Conference on Information Systems (ICIS)

A2 - George, Joey

A2 - Paul, Souren

A2 - De', Rahul

A2 - Karahanna, Elena

A2 - Sarker, Suprateek

A2 - Oestreicher-Singer, Gal

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020

Y2 - 13 December 2020 through 16 December 2020

ER -

Zhao H, Liu F, Li Y, Lim E, Tan CW. A Configurational View of the Role of Affordances in Enhancing Members’ Attachment to Social Networking Sites. In George J, Paul S, De' R, Karahanna E, Sarker S, Oestreicher-Singer G, editors, Proceedings of the 41st International Conference on Information Systems (ICIS). Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2020. 2280. (Proceedings of the International Conference on Information Systems).