A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	1 Sept 2013
Number of pages	13
Publication status	Published - 1 Sept 2013
Event	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, United States Duration: 30 Aug 2013 → 2 Sept 2013 Conference number: 29 http://imp2013.robinson.gsu.edu/

Conference	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
Number	29
Location	Georgia State University
Country/Territory	United States
City	Atlanta, GA
Period	30/08/2013 → 02/09/2013
Internet address	http://imp2013.robinson.gsu.edu/

Access to Document

@conference{b71742b6a40b4b7eaa985134c1374783,

title = "A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes",

author = "Jens Geersbro and Thomas Ritter",

year = "2013",

month = sep,

day = "1",

language = "English",

note = "The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013 ; Conference date: 30-08-2013 Through 02-09-2013",

url = "http://imp2013.robinson.gsu.edu/",

}

A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes. / Geersbro, Jens; Ritter, Thomas.
2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.

Research output: Contribution to conference › Paper › Research › peer-review