A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date1 Sep 2013
Number of pages13
Publication statusPublished - 1 Sep 2013
EventThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, United States
Duration: 30 Aug 20132 Sep 2013
Conference number: 29
http://imp2013.robinson.gsu.edu/

Conference

ConferenceThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
Number29
LocationGeorgia State University
CountryUnited States
CityAtlanta, GA
Period30/08/201302/09/2013
Internet address

Cite this

Geersbro, J., & Ritter, T. (2013). A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.
Geersbro, Jens ; Ritter, Thomas. / A Conceptualization of Relationship Management Processes : Distinguishing Strategy Implementation Processes and Interaction Processes. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.13 p.
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title = "A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes",
author = "Jens Geersbro and Thomas Ritter",
year = "2013",
month = "9",
day = "1",
language = "English",
note = "null ; Conference date: 30-08-2013 Through 02-09-2013",
url = "http://imp2013.robinson.gsu.edu/",

}

A Conceptualization of Relationship Management Processes : Distinguishing Strategy Implementation Processes and Interaction Processes. / Geersbro, Jens; Ritter, Thomas.

2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - A Conceptualization of Relationship Management Processes

T2 - Distinguishing Strategy Implementation Processes and Interaction Processes

AU - Geersbro, Jens

AU - Ritter, Thomas

PY - 2013/9/1

Y1 - 2013/9/1

M3 - Paper

ER -

Geersbro J, Ritter T. A Conceptualization of Relationship Management Processes: Distinguishing Strategy Implementation Processes and Interaction Processes. 2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.