A comparison of two advertising effect models

Lotte Yssing Hansen

Research output: Working paperResearch

Original languageEnglish
Place of PublicationKøbenhavn
Number of pages24
Publication statusPublished - 2000

Cite this

Yssing Hansen, L. (2000). A comparison of two advertising effect models. København.
Yssing Hansen, Lotte. / A comparison of two advertising effect models. København, 2000.
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note = "Opstilling: 659.1 yss L{\o}be nr.: 0017016",
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Yssing Hansen, L 2000 'A comparison of two advertising effect models' København.

A comparison of two advertising effect models. / Yssing Hansen, Lotte.

København, 2000.

Research output: Working paperResearch

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AU - Yssing Hansen, Lotte

N1 - Opstilling: 659.1 yss Løbe nr.: 0017016

PY - 2000

Y1 - 2000

KW - Reklameeffekt

KW - STAS

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M3 - Working paper

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Yssing Hansen L. A comparison of two advertising effect models. København. 2000.