A comparison of two advertising effect models

Lotte Yssing Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationAdvertising research in the Nordic countries
EditorsFlemming Hansen, Lotte Yssing Hansen
Number of pages29
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2001
Pages377-405
ISBN (Print)8759308907
Publication statusPublished - 2001

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