A Comparison of Linear and Nonlinear Transformations of the Dependent Variable in Conjoint Analysis

Marcus Schmidt

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
Book seriesEuropean Advances in Consumer Research
Volume2
Pages (from-to)310-319
Number of pages10
Publication statusPublished - 1995
Externally publishedYes

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