A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings

Klaus G. Grunert, Suzanne C. Beckmann

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalPsychologie Appliquee : Revue Internationale
Volume48
Issue number3
Pages (from-to)367-390
Number of pages24
ISSN0269-994X
Publication statusPublished - 1999

Cite this

@article{a5932080c02411db9769000ea68e967b,
title = "A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings",
keywords = "Forbrugere, Forbrugeradf{\ae}rd, Tyskland, F{\o}devarer, {\O}sttyskland, Vesttyskland, Forbrugervalg",
author = "Grunert, {Klaus G.} and Beckmann, {Suzanne C.}",
note = "Opstilling: 658.804 gru L{\o}be nr.: 004534",
year = "1999",
language = "English",
volume = "48",
pages = "367--390",
journal = "Applied Psychology",
issn = "0269-994X",
publisher = "Blackwell Publishing",
number = "3",

}

A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings. / Grunert, Klaus G.; Beckmann, Suzanne C.

In: Psychologie Appliquee : Revue Internationale, Vol. 48, No. 3, 1999, p. 367-390.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings

AU - Grunert, Klaus G.

AU - Beckmann, Suzanne C.

N1 - Opstilling: 658.804 gru Løbe nr.: 004534

PY - 1999

Y1 - 1999

KW - Forbrugere

KW - Forbrugeradfærd

KW - Tyskland

KW - Fødevarer

KW - Østtyskland

KW - Vesttyskland

KW - Forbrugervalg

M3 - Journal article

VL - 48

SP - 367

EP - 390

JO - Applied Psychology

JF - Applied Psychology

SN - 0269-994X

IS - 3

ER -