A Communal Approach to Corporate Branding

Yun Mi Antorini, Kasper S. Andersen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Publication date	2005
Pages	79-101
Publication status	Published - 2005

Handle.net

@inbook{ec2f8ce0c01f11db9769000ea68e967b,

title = "A Communal Approach to Corporate Branding",

keywords = "Branding, Corporate branding, Kunderelationer, Kundeorientering",

author = "Antorini, \{Yun Mi\} and Andersen, \{Kasper S.\}",

note = "Opstilling: 659.18 tow L{\o}be nr.: 058715",

year = "2005",

language = "English",

pages = "79--101",

editor = "Majken Schultz and Antorini, \{Yun Mi\} and Csaba, \{Fabian F.\}",

booktitle = "Towards the Second Wave of Corporate Branding",

}

TY - CHAP

T1 - A Communal Approach to Corporate Branding

AU - Antorini, Yun Mi

AU - Andersen, Kasper S.

N1 - Opstilling: 659.18 tow Løbe nr.: 058715

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

KW - Kunderelationer

KW - Kundeorientering

M3 - Book chapter

SP - 79

EP - 101

BT - Towards the Second Wave of Corporate Branding

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

ER -