Original language | English |
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Title of host publication | Towards the Second Wave of Corporate Branding |
Editors | Majken Schultz, Yun Mi Antorini, Fabian F. Csaba |
Publication date | 2005 |
Pages | 79-101 |
Publication status | Published - 2005 |
A Communal Approach to Corporate Branding
Yun Mi Antorini, Kasper S. Andersen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research