A Communal Approach to Corporate Branding

Yun Mi Antorini, Kasper S. Andersen

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationTowards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Publication date2005
    Pages79-101
    Publication statusPublished - 2005

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