A Cognitive Processes Analysis of Individuals' Use of Location-based Services

Christiane  Lehrer; Ioanna Constantiou; Thomas Hess

A Cognitive Processes Analysis of Individuals' Use of Location-based Services

Christiane Lehrer, Ioanna Constantiou, Thomas Hess

Ludwig-Maximillians-Universität Munich

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

102 Downloads (Pure)

Abstract

The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.

Original language	English
Title of host publication	Proceedings of the 19th European Conference on Information Systems (ECIS) : ECIS 2011
Number of pages	14
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2011
Article number	244
Publication status	Published - 2011
Event	19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011: ICT and Sustainable Service Development - Helsinki, Finland Duration: 9 Jun 2011 → 11 Jun 2011 Conference number: 19 http://www.informatik.uni-trier.de/~ley/db/conf/ecis/ecis2011.html http://www.ecis2011.fi/

Conference

Conference	19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011
Number	19
Country/Territory	Finland
City	Helsinki
Period	09/06/2011 → 11/06/2011
Internet address	http://www.informatik.uni-trier.de/~ley/db/conf/ecis/ecis2011.html http://www.ecis2011.fi/

Keywords

Smartphones
Location-based services
Use patterns
Behavioural decision-making

Access to Document

Constantiou_2011_1Final published version, 277 KBLicence: CC BY-NC-ND

http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1243&context=ecis2011Licence: Unspecified

Handle.net

Persistent link

Cite this

@inproceedings{90c8dd443ca248298d4f7500f2d33062,

title = "A Cognitive Processes Analysis of Individuals' Use of Location-based Services",

abstract = "The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.",

keywords = "Smartphones, Location-based services, Use patterns, Behavioural decision-making, Smartphones, Location-based services, Use patterns, Behavioural decision-making",

author = "Christiane Lehrer and Ioanna Constantiou and Thomas Hess",

year = "2011",

language = "English",

booktitle = "Proceedings of the 19th European Conference on Information Systems (ECIS)",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011 ; Conference date: 09-06-2011 Through 11-06-2011",

url = "http://www.informatik.uni-trier.de/~ley/db/conf/ecis/ecis2011.html, http://www.ecis2011.fi/",

}

Lehrer, C , Constantiou, I & Hess, T 2011, A Cognitive Processes Analysis of Individuals' Use of Location-based Services. in Proceedings of the 19th European Conference on Information Systems (ECIS): ECIS 2011., 244, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011, Helsinki, Finland, 09/06/2011. <http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1243&context=ecis2011>

A Cognitive Processes Analysis of Individuals' Use of Location-based Services. / Lehrer, Christiane ; Constantiou, Ioanna; Hess, Thomas.
Proceedings of the 19th European Conference on Information Systems (ECIS): ECIS 2011. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL), 2011. 244.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - A Cognitive Processes Analysis of Individuals' Use of Location-based Services

AU - Lehrer, Christiane

AU - Constantiou, Ioanna

AU - Hess, Thomas

N1 - Conference code: 19

PY - 2011

Y1 - 2011

N2 - The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.

AB - The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.

KW - Smartphones

KW - Location-based services

KW - Use patterns

KW - Behavioural decision-making

KW - Smartphones

KW - Location-based services

KW - Use patterns

KW - Behavioural decision-making

M3 - Article in proceedings

BT - Proceedings of the 19th European Conference on Information Systems (ECIS)

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

T2 - 19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011

Y2 - 9 June 2011 through 11 June 2011

ER -