A Cognitive Processes Analysis of Individuals' Use of Location-based Services

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    The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.
    Original languageEnglish
    Title of host publicationProceedings of the 19th European Conference on Information Systems (ECIS) : ECIS 2011
    Number of pages14
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2011
    Article number244
    Publication statusPublished - 2011
    Event19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011: ICT and Sustainable Service Development - Helsinki, Finland
    Duration: 9 Jun 201111 Jun 2011
    Conference number: 19


    Conference19th European Conference on Information Systems - ICT and Sustainable Service Development, ECIS 2011
    Internet address


    • Smartphones
    • Location-based services
    • Use patterns
    • Behavioural decision-making

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