A Cognitive Creative Approach to Marketing Management

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@article{d0493190f8ad11db9160000ea68e967b,

title = "A Cognitive Creative Approach to Marketing Management",

keywords = "Markedsf{\o}ring, Markedsf{\o}ringsledelse",

author = "Tore Kristensen",

year = "2006",

language = "English",

volume = "2",

pages = "15--22",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC CPC Business Perspectives",

number = "1",

}