A Cognitive Creative Approach to Marketing Management

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInnovative Marketing
Volume2
Issue number1
Pages (from-to)15-22
ISSN1814-2427
Publication statusPublished - 2006

Cite this

@article{d0493190f8ad11db9160000ea68e967b,
title = "A Cognitive Creative Approach to Marketing Management",
keywords = "Markedsf{\o}ring, Markedsf{\o}ringsledelse",
author = "Tore Kristensen",
year = "2006",
language = "English",
volume = "2",
pages = "15--22",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "1",

}

A Cognitive Creative Approach to Marketing Management. / Kristensen, Tore.

In: Innovative Marketing, Vol. 2, No. 1, 2006, p. 15-22.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - A Cognitive Creative Approach to Marketing Management

AU - Kristensen, Tore

PY - 2006

Y1 - 2006

KW - Markedsføring

KW - Markedsføringsledelse

M3 - Journal article

VL - 2

SP - 15

EP - 22

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

IS - 1

ER -