A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model

Lars Grønholdt; Anne Martensen; Simon Trajcevski

A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model

Lars Grønholdt
, Anne Martensen
, Simon Trajcevski

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.
Publication date	2004
Pages	33
Publication status	Published - 2004
Event	The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness - Florida, United States Duration: 20 May 2004 → 23 May 2004 Conference number: 8

Conference

Conference	The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness
Number	8
Country/Territory	United States
City	Florida
Period	20/05/2004 → 23/05/2004

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Cite this

Grønholdt, L., Martensen, A., & Trajcevski, S. (2004). A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model. In Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004. (pp. 33)

Grønholdt, Lars ; Martensen, Anne ; Trajcevski, Simon. / A Case Study in Building Customer-Brand Relationships on the Internet : Application of an Online Brand Equity Model. Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. pp. 33

@inproceedings{f8a040e0c02011db9769000ea68e967b,

title = "A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model",

keywords = "Brand equity, E-business, Elektronisk markedsf{\o}ring, kilroy travels",

author = "Lars Gr{\o}nholdt and Anne Martensen and Simon Trajcevski",

note = "Opstilling: 658.850 gr{\o} L{\o}be nr.: 0410135; The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness ; Conference date: 20-05-2004 Through 23-05-2004",

year = "2004",

language = "English",

pages = "33",

booktitle = "Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.",

}

Grønholdt, L, Martensen, A & Trajcevski, S 2004, A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model. in Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. pp. 33, The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness , Florida, United States, 20/05/2004.

A Case Study in Building Customer-Brand Relationships on the Internet: Application of an Online Brand Equity Model. / Grønholdt, Lars; Martensen, Anne; Trajcevski, Simon.
Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.. 2004. p. 33.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - A Case Study in Building Customer-Brand Relationships on the Internet

T2 - The 8th International Conference on Corporate Reputation, Image, Identity and Competitiveness

AU - Grønholdt, Lars

AU - Martensen, Anne

AU - Trajcevski, Simon

N1 - Conference code: 8

PY - 2004

Y1 - 2004

KW - Brand equity

KW - E-business

KW - Elektronisk markedsføring

KW - kilroy travels

M3 - Article in proceedings

SP - 33

BT - Proceedings of the 8th International Conference: International Conference on Corporate Reputation, Image, Identity and Competitiveness Global Citizenship, Fort Lauderdale, Florida, 20-23 May 2004.

Y2 - 20 May 2004 through 23 May 2004

ER -