A Business Anthropological Approach to the Study of Values: Evaluative Practices in Ceramic Art

Brian Moeran

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    This article describes and analyses preparations for the holding of an anthropologist potter's one-man show in a Japanese department store. It has two aims: first, to show the methodological and analytical strengths of business anthropology and second, to propose a sociological theory of multiple values that goes beyond economists’ simplified theory of value that is dependent solely on price. Based on participant observation, the article describes the strategic planning of, and preparations for, the fieldworker's own pottery exhibition in a department store located in northern Kyushu, the southernmost of Japan's four main islands and home to a long tradition of porcelain and stoneware production. In so doing, it focuses on the main players in the ceramic art world; the social interaction underpinning an exhibition; the conflicting ideals of ‘aesthetics’, display and money (pricing); and the ways in which different sets of values, and evaluating processes, affected the reception of the author's work. It concludes by developing a theory of values that could be usefully applied in fields such as cultural economics, consumer theory and design research.
    Original languageEnglish
    JournalCulture and Organization
    Volume18
    Issue number3
    Pages (from-to)195-210
    ISSN1475-9551
    DOIs
    Publication statusPublished - Jun 2012

    Cite this

    @article{489ecd5fa1994d329f05a1a17fa0c189,
    title = "A Business Anthropological Approach to the Study of Values: Evaluative Practices in Ceramic Art",
    abstract = "This article describes and analyses preparations for the holding of an anthropologist potter's one-man show in a Japanese department store. It has two aims: first, to show the methodological and analytical strengths of business anthropology and second, to propose a sociological theory of multiple values that goes beyond economists’ simplified theory of value that is dependent solely on price. Based on participant observation, the article describes the strategic planning of, and preparations for, the fieldworker's own pottery exhibition in a department store located in northern Kyushu, the southernmost of Japan's four main islands and home to a long tradition of porcelain and stoneware production. In so doing, it focuses on the main players in the ceramic art world; the social interaction underpinning an exhibition; the conflicting ideals of ‘aesthetics’, display and money (pricing); and the ways in which different sets of values, and evaluating processes, affected the reception of the author's work. It concludes by developing a theory of values that could be usefully applied in fields such as cultural economics, consumer theory and design research.",
    keywords = "aesthetics , Values, pricing, framing, exhibition, evaluative practices, display, ceramics, Business anthropology, art world",
    author = "Brian Moeran",
    year = "2012",
    month = "6",
    doi = "10.1080/14759551.2011.634193",
    language = "English",
    volume = "18",
    pages = "195--210",
    journal = "Culture and Organization",
    issn = "1475-9551",
    publisher = "Routledge",
    number = "3",

    }

    A Business Anthropological Approach to the Study of Values : Evaluative Practices in Ceramic Art. / Moeran, Brian.

    In: Culture and Organization, Vol. 18, No. 3, 06.2012, p. 195-210.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - A Business Anthropological Approach to the Study of Values

    T2 - Evaluative Practices in Ceramic Art

    AU - Moeran, Brian

    PY - 2012/6

    Y1 - 2012/6

    N2 - This article describes and analyses preparations for the holding of an anthropologist potter's one-man show in a Japanese department store. It has two aims: first, to show the methodological and analytical strengths of business anthropology and second, to propose a sociological theory of multiple values that goes beyond economists’ simplified theory of value that is dependent solely on price. Based on participant observation, the article describes the strategic planning of, and preparations for, the fieldworker's own pottery exhibition in a department store located in northern Kyushu, the southernmost of Japan's four main islands and home to a long tradition of porcelain and stoneware production. In so doing, it focuses on the main players in the ceramic art world; the social interaction underpinning an exhibition; the conflicting ideals of ‘aesthetics’, display and money (pricing); and the ways in which different sets of values, and evaluating processes, affected the reception of the author's work. It concludes by developing a theory of values that could be usefully applied in fields such as cultural economics, consumer theory and design research.

    AB - This article describes and analyses preparations for the holding of an anthropologist potter's one-man show in a Japanese department store. It has two aims: first, to show the methodological and analytical strengths of business anthropology and second, to propose a sociological theory of multiple values that goes beyond economists’ simplified theory of value that is dependent solely on price. Based on participant observation, the article describes the strategic planning of, and preparations for, the fieldworker's own pottery exhibition in a department store located in northern Kyushu, the southernmost of Japan's four main islands and home to a long tradition of porcelain and stoneware production. In so doing, it focuses on the main players in the ceramic art world; the social interaction underpinning an exhibition; the conflicting ideals of ‘aesthetics’, display and money (pricing); and the ways in which different sets of values, and evaluating processes, affected the reception of the author's work. It concludes by developing a theory of values that could be usefully applied in fields such as cultural economics, consumer theory and design research.

    KW - aesthetics

    KW - Values

    KW - pricing

    KW - framing

    KW - exhibition

    KW - evaluative practices

    KW - display

    KW - ceramics

    KW - Business anthropology

    KW - art world

    U2 - 10.1080/14759551.2011.634193

    DO - 10.1080/14759551.2011.634193

    M3 - Journal article

    VL - 18

    SP - 195

    EP - 210

    JO - Culture and Organization

    JF - Culture and Organization

    SN - 1475-9551

    IS - 3

    ER -