Abstract
A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.
Original language | English |
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Title of host publication | 2023 Global Marketing Conference at Seoul Proceedings |
Editors | Roland T. Rust, Renana Peres, Linda Robinson, Chizuru Nishio, Tony Garrett |
Number of pages | 2 |
Place of Publication | Changwon |
Publisher | Global Alliance of Marketing and Management Associations |
Publication date | 2023 |
Pages | 371-372 |
DOIs | |
Publication status | Published - 2023 |
Event | 2023 Global Marketing Conference at Seoul: Marketing & Management Transformation in the Challenging Digital Environment - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023 https://2023gmc.imweb.me/ http://gmcproceedings.net/html/sub2_01.html |
Conference
Conference | 2023 Global Marketing Conference at Seoul |
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Location | Lotte Hotel Seoul & Yonsei University |
Country/Territory | Korea, Republic of |
City | Seoul |
Period | 20/07/2023 → 23/07/2023 |
Internet address |
Series | Global Marketing Conference Proceedings |
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ISSN | 1976-8699 |
Keywords
- Bibliometric analysis
- International services
- Knowledge core
- Diffusion
- Time evolution