A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future

Nilay Bicakcioglu-Peynirci; Yiannis Kouropalatis; Robert E. Morgan; Matthew J. Robson

doi:10.15444/GMC2023.04.07.01

A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future

Nilay Bicakcioglu-Peynirci, Yiannis Kouropalatis, Robert E. Morgan, Matthew J. Robson

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

Original language	English
Title of host publication	2023 Global Marketing Conference at Seoul Proceedings
Editors	Roland T. Rust, Renana Peres, Linda Robinson, Chizuru Nishio, Tony Garrett
Number of pages	2
Place of Publication	Changwon
Publisher	Global Alliance of Marketing and Management Associations
Publication date	2023
Pages	371-372
DOIs	https://doi.org/10.15444/GMC2023.04.07.01
Publication status	Published - 2023
Event	2023 Global Marketing Conference at Seoul: Marketing & Management Transformation in the Challenging Digital Environment - Lotte Hotel Seoul & Yonsei University, Seoul, Korea, Republic of Duration: 20 Jul 2023 → 23 Jul 2023 https://2023gmc.imweb.me/ http://gmcproceedings.net/html/sub2_01.html

Conference

Conference	2023 Global Marketing Conference at Seoul
Location	Lotte Hotel Seoul & Yonsei University
Country/Territory	Korea, Republic of
City	Seoul
Period	20/07/2023 → 23/07/2023
Internet address	https://2023gmc.imweb.me/ http://gmcproceedings.net/html/sub2_01.html

Series	Global Marketing Conference Proceedings
ISSN	1976-8699

Keywords

Bibliometric analysis
International services
Knowledge core
Diffusion
Time evolution

Access to Document

10.15444/GMC2023.04.07.01Licence: Unspecified

Handle.net

Persistent link

Cite this

Bicakcioglu-Peynirci, N., Kouropalatis, Y., Morgan, R. E., & Robson, M. J. (2023). A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. In R. T. Rust, R. Peres, L. Robinson, C. Nishio, & T. Garrett (Eds.), 2023 Global Marketing Conference at Seoul Proceedings (pp. 371-372 ). Global Alliance of Marketing and Management Associations. https://doi.org/10.15444/GMC2023.04.07.01

Bicakcioglu-Peynirci, Nilay ; Kouropalatis, Yiannis ; Morgan, Robert E. et al. / A Bibliometric Analysis of International Services Marketing : The Past, the Present, and the Future. 2023 Global Marketing Conference at Seoul Proceedings. editor / Roland T. Rust ; Renana Peres ; Linda Robinson ; Chizuru Nishio ; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations, 2023. pp. 371-372 (Global Marketing Conference Proceedings).

@inbook{43c8447b2e7542ee8cdf5a4ef4ee5882,

title = "A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future",

abstract = "A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.",

keywords = "Bibliometric analysis, International services, Knowledge core, Diffusion, Time evolution, Bibliometric analysis, International services, Knowledge core, Diffusion, Time evolution",

author = "Nilay Bicakcioglu-Peynirci and Yiannis Kouropalatis and Morgan, {Robert E.} and Robson, {Matthew J.}",

year = "2023",

doi = "10.15444/GMC2023.04.07.01",

language = "English",

series = "Global Marketing Conference Proceedings",

publisher = "Global Alliance of Marketing and Management Associations",

pages = "371--372 ",

editor = "Rust, {Roland T.} and Renana Peres and Linda Robinson and Chizuru Nishio and Tony Garrett",

booktitle = "2023 Global Marketing Conference at Seoul Proceedings",

address = "Korea, Republic of",

note = "2023 Global Marketing Conference at Seoul : Marketing & Management Transformation in the Challenging Digital Environment, GMC 2023 ; Conference date: 20-07-2023 Through 23-07-2023",

url = "https://2023gmc.imweb.me/, http://gmcproceedings.net/html/sub2_01.html",

}

Bicakcioglu-Peynirci, N, Kouropalatis, Y, Morgan, RE & Robson, MJ 2023, A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. in RT Rust, R Peres, L Robinson, C Nishio & T Garrett (eds), 2023 Global Marketing Conference at Seoul Proceedings. Global Alliance of Marketing and Management Associations, Changwon, Global Marketing Conference Proceedings, pp. 371-372 , 2023 Global Marketing Conference at Seoul, Seoul, Korea, Republic of, 20/07/2023. https://doi.org/10.15444/GMC2023.04.07.01

A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. / Bicakcioglu-Peynirci, Nilay; Kouropalatis, Yiannis; Morgan, Robert E. et al.
2023 Global Marketing Conference at Seoul Proceedings. ed. / Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon: Global Alliance of Marketing and Management Associations, 2023. p. 371-372 (Global Marketing Conference Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - A Bibliometric Analysis of International Services Marketing

T2 - 2023 Global Marketing Conference at Seoul

AU - Bicakcioglu-Peynirci, Nilay

AU - Kouropalatis, Yiannis

AU - Morgan, Robert E.

AU - Robson, Matthew J.

PY - 2023

Y1 - 2023

N2 - A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

AB - A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

KW - Bibliometric analysis

KW - International services

KW - Knowledge core

KW - Diffusion

KW - Time evolution

KW - Bibliometric analysis

KW - International services

KW - Knowledge core

KW - Diffusion

KW - Time evolution

U2 - 10.15444/GMC2023.04.07.01

DO - 10.15444/GMC2023.04.07.01

M3 - Conference abstract in proceedings

T3 - Global Marketing Conference Proceedings

SP - 371

EP - 372

BT - 2023 Global Marketing Conference at Seoul Proceedings

A2 - Rust, Roland T.

A2 - Peres, Renana

A2 - Robinson, Linda

A2 - Nishio, Chizuru

A2 - Garrett, Tony

PB - Global Alliance of Marketing and Management Associations

CY - Changwon

Y2 - 20 July 2023 through 23 July 2023

ER -

Bicakcioglu-Peynirci N, Kouropalatis Y, Morgan RE, Robson MJ. A Bibliometric Analysis of International Services Marketing: The Past, the Present, and the Future. In Rust RT, Peres R, Robinson L, Nishio C, Garrett T, editors, 2023 Global Marketing Conference at Seoul Proceedings. Changwon: Global Alliance of Marketing and Management Associations. 2023. p. 371-372 . (Global Marketing Conference Proceedings). doi: 10.15444/GMC2023.04.07.01