A 2020 Perspective on “The Race to Dominate the Mobile Payments Platform: Entry and Expansion Strategies”

Kalina Stefanova Staykova; Jan Damsgaard

doi:10.1016/j.elerap.2020.100954

A 2020 Perspective on “The Race to Dominate the Mobile Payments Platform: Entry and Expansion Strategies”

Kalina Stefanova Staykova
, Jan Damsgaard

Department of Digitalization

Research output: Contribution to journal › Comment/debate › Research › peer-review

Abstract

The race to dominate digital payment markets is still ongoing, with no clear winner in sight. While some of the existing digital payment platforms continue to evolve prompted by increasing user base, others perish, making room for new contenders, such as the global tech companies (Apple, Google, and Samsung) to enter the race. This shift in the competitive environment opens new avenues for researchers to investigate the entry and expansion strategies of these entrants and the strategies, which already existing payment platforms can adopt to defend their market positions.

Original language	English
Article number	100954
Journal	Electronic Commerce Research and Applications
Volume	41
Issue number	May-June
Number of pages	2
ISSN	1567-4223
DOIs	https://doi.org/10.1016/j.elerap.2020.100954
Publication status	Published - 2020

Keywords

Digital payment platform
Platform competition
Platform strategy

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Cite this

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