TY - JOUR
T1 - A 2020 Perspective on “The Race to Dominate the Mobile Payments Platform
T2 - Entry and Expansion Strategies”
AU - Staykova, Kalina Stefanova
AU - Damsgaard, Jan
PY - 2020
Y1 - 2020
N2 - The race to dominate digital payment markets is still ongoing, with no clear winner in sight. While some of the existing digital payment platforms continue to evolve prompted by increasing user base, others perish, making room for new contenders, such as the global tech companies (Apple, Google, and Samsung) to enter the race. This shift in the competitive environment opens new avenues for researchers to investigate the entry and expansion strategies of these entrants and the strategies, which already existing payment platforms can adopt to defend their market positions.
AB - The race to dominate digital payment markets is still ongoing, with no clear winner in sight. While some of the existing digital payment platforms continue to evolve prompted by increasing user base, others perish, making room for new contenders, such as the global tech companies (Apple, Google, and Samsung) to enter the race. This shift in the competitive environment opens new avenues for researchers to investigate the entry and expansion strategies of these entrants and the strategies, which already existing payment platforms can adopt to defend their market positions.
KW - Digital payment platform
KW - Platform competition
KW - Platform strategy
KW - Digital payment platform
KW - Platform competition
KW - Platform strategy
U2 - 10.1016/j.elerap.2020.100954
DO - 10.1016/j.elerap.2020.100954
M3 - Comment/debate
SN - 1567-4223
VL - 41
JO - Electronic Commerce Research and Applications
JF - Electronic Commerce Research and Applications
IS - May-June
M1 - 100954
ER -