A 2020 Perspective on “From Buzz to Bucks: The Impact of Social Media Opinions on the Locus of Innovation”: From Surfaces to Essences

Wenping Zhang, Lele Kang, Qiqi Jiang, Lei Pei

Research output: Contribution to journalComment/debateResearchpeer-review


Social media is believed as a privileged vehicle affording numerous ideas with multi-faceted insights from the crowds. In addition to the entertainment resource, social media, user-generated content (UGC) there, can also empower ideation and commercialization of innovation. We have proposed a novel approach to explore the pivotal role of social media in shaping corporation innovation performance in our article in 2018. In this commentary, we extend the literature review with more recent insights and identify the new possible directions to further inspire future research. Specifically, understanding the linkage between social media and organization innovation can be enriched via advancing deep learning methods, improving multi-modal data analysis, and fostering digital innovation.
Original languageEnglish
Article number100964
JournalElectronic Commerce Research and Applications
Issue numberMarch–April
Number of pages2
Publication statusPublished - 2020

Bibliographical note

Published online: 28. February 2020


  • Social media
  • Organization innovation
  • Machine learning
  • Text mining
  • Empirical Analysis

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