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Branding McJobs: The Art of Symbolic Compensation

Noppeney, C., Endrissat, N. & Kärreman, D., 2014.

Research output: Contribution to conferencePaperResearchpeer-review

Branding og omdømme i krise

Schultz, M., 27 Mar 2009, In : Boersen. p. 5

Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

Branding on the Shop Floor

Gyimóthy, S. & Rygaard Jonas, L., 2010, In : Culture Unbound: Journal of Current Cultural Research. 2, p. 329-345

Research output: Contribution to journalJournal articleResearchpeer-review

Branding på butiksgulvet: Et case-studie af kultur- og identitetsarbejdet i Kvickly

Rygaard Jonas, L., 2010, Frederiksberg: Samfundslitteratur. 299 p. (Ph.d. Serie; No. 38.2010).

Research output: Book/ReportPh.D. thesisResearch

Open Access
File
27 Downloads (Pure)

Branding the Brain: A Critical Review

Plassmann, H., Ramsøy, T. Z. & Milosavljevic, M., 2011, Fontainebleau: INSEAD, 49 p.

Research output: Working paperResearch

Branding the Brain: JCP Article with a Critical View and Review

Ramsøy, T. Z., 31 Jan 2012

Research output: Other contributionNet publication - Internet publicationCommunication

Branding the Brain: A Critical Review and Outlook

Plassmann, H., Ramsøy, T. Z. & Milosavljevic, M., 2012, In : Journal of Consumer Psychology. 22, 1, p. 18-36 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Branding the Destination Versus the Place: The Effects of Brand Complexity and Identification for Residents and Visitors

Zenker, S., Braun, E. & Petersen, S., Feb 2017, In : Tourism Management. 58, p. 15-27 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Branding the Nation: Imagining the Nation og Greenland

Brincker, B., Apr 2012.

Research output: Contribution to conferencePaperResearch

Brand Life in Symbols and Artifacts: The LEGO Company

Schultz, M., Hatch, M. J. & Ciccolella, F., 2006, Artifacts and Organizations: Beyond Mere Symbolism. Rafaeli, A. & Pratt, M. G. (eds.). Mahwah, N.J.: Lawrence Erlbaum Associates, p. 141-160

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. F. & Bjerre, M., 2016, 2. ed. Abingdon: Routledge. 307 p.

Research output: Book/ReportBookResearchpeer-review

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H., Jun 2018, In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Management: Research, Theory and Practice

Heding, T., Knudtzen, C. & Bjerre, M., 2009, London: Routledge. 267 p.

Research output: Book/ReportBookResearchpeer-review

Brand Management: A Comparative Analysis of Brand Management Fameworks in the Brand Management Literature

Bjerre, M., 2002, Senders and Receivers: new perspectives on market communication. Helder, J. & Kragh, S. U. (eds.). København: Samfundslitteratur, p. 15-24 10 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand Management: Mastering Research, Theory and Practice

Heding, T., Knudtzen, C. F. & Bjerre, M., 2020, 3. ed. New York: Routledge. 323 p.

Research output: Book/ReportBookEducationpeer-review

Brand Management Research in Family Firms: A Structured Review and suggestions for Further Research

Beck, S., 2016, In : Journal of Family Business Management. 6, 3, p. 225-250 26 p.

Research output: Contribution to journalReviewResearchpeer-review

Brand Meaning across Cultural and Organizational Boundaries

Koll, O. & von Wallpach, S., 2008, Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New York: AMS Press Inc.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Brand Meaning Cocreation: Toward a Conceptualization and Research Implications

Tierney, K. D., Karpen, I. & Westberg, K., 2016, In : Journal of Service Theory and Practice. 26, 6, p. 911-932 22 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Meaning Co-creation of Newcomers: A Founder's Perspective

Vallaster, C. & von Wallpach, S., Apr 2011.

Research output: Contribution to conferencePaperResearchpeer-review

Brand Perception and Brand Complexity: A Place Branding Perspectives

Zenker, S. & Beckmann, S. C., 2011.

Research output: Contribution to conferencePaperResearch

Brand Preference Affects the Threshold for Perceptual Awareness

Ramsøy, T. Z. & Skov, M., 2014, In : Journal of Consumer Behaviour. 13, 1, p. 1-8

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Reach as Co-negotiated: Value and Cultural Complementarity

Kornum, N. & Jones, R., 2011, Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Brencic, M. M., Dmitrovic, T., Lapanja, M. & Senicar, A. (eds.). Ljubljana: Faculty of Economics, University of Ljubljana, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Brand Relationships 2.0: A Fundamental Paradox of Proactive Relational Branding and Critical Consumer Culture

Ringberg, T. & Bjerregaard, S., 2012. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brands, Branding and the Branded: Towards a Critical theory

Spicer, A. & Kärreman, D., 2010. 19 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brands, Organization and Consumers from an Intercultural Perspective

Beckmann, S. C., 2004, From the Many Worlds: Intercultural Themes on Business and Society. Bislev, S. (ed.). København, p. 23-29

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brands as Action Nets

von Wallpach, S. & Hemetsberger, A., 2012.

Research output: Contribution to conferencePosterResearchpeer-review

Brands as Action Nets

Hemetsberger, A. & von Wallpach, S., 2 Oct 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Brands Beyond Good and Evil?

Kornberger, M., Feb 2014, In : Ephemera: Theory & politics in organization. 14, 1, p. 137-142 6 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brandscapes: Contrasting Coporate-Generated Versus Consumer-Generated Media in the Creation of Brand Meaning

Shao, W., Jones, R. I. & Grace, D., 2015, In : Marketing Intelligence & Planning. 33, 3, p. 414-443 30 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Singapore: The Hub of 'New Asia'

Ooi, C-S., 2010, Destination Branding: Creating the Unique Destination Proposition. Morgan, N., Pritchard, A. & Pride, R. (eds.). 2. rev.ed. ed. Oxford: Butterworth-Heinemann, p. 242-260 18 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Brand Singapore: The Hub of "New Asia"

Ooi, C-S., 2004, Destination Branding: Creating the Unique Destination Proposition. Morgan, N., Pritchard, A. & Pride, R. (eds.). 2. ed. Oxford: Pergamon Press, p. 242-260

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand Strategy and the Performance of Luxury: The Case of Georg Jensen

Csaba, F., 2010.

Research output: Contribution to conferencePaperResearch

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Vallaster, C. & von Wallpach, S., 2015. 10 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S., Oct 2018, In : Nonprofit and Voluntary Sector Quarterly. 47, 5, p. 984–1006 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brands vs Private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?

Møller, J. & Hansen, T., 2012. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brand Thrust: Strategic Branding and Shareholder Value: An Empirical Reconciliation of Two Critical Concepts

Ohnemus, L., 2010, Frederiksberg: Copenhagen Business School [Phd]. 148 p. (PhD series; No. 12.2010).

Research output: Book/ReportPh.D. thesisResearch

Open Access
File
42 Downloads (Pure)

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Brand versus store loyalty: Consumer response to supermarket out-of-stock situations

Hansen, T. & Beckmann, S. C., 2008, Proceedings of the 37th European Marketing Academy Conference. 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Brasiliens rolle i internationale frihandelsforhandlinger

Prytz, V. N. S., 2005, In : Contemporary Issues of the Americas. 1

Research output: Contribution to journalJournal articleCommunication

Brazil in Global Economic Governance: Between Opposition and Integration

Ougaard, M., 2014. 28 p.

Research output: Contribution to conferencePaperResearch

Brazil in Global Economic Governance: A Neo-Poulantzian Perspective

Ougaard, M., 2014. 31 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brazil’s Market for Trading Forest Certificates

Soares-Filho, B., Rajão, R., Merry, F., Rodrigues, H., Davis, J., Macedo, M., Coe, M., Carneiro, A. & Santiago, L., 2016, In : PLOS ONE. 11, 4, 17 p., e0152311.

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File
319 Downloads (Pure)

Breach of Contract and Remedies

Holle, M-L., Lando, O., Møgelvang-Hansen, P., Østergaard, K., Flodgren, B., Lindell-Frantz, E., Bruserud, H., Tørum, A. B., Håstad, T., Annola, V., Kaasalainen, M., Vainio, V., Gunnarsson, E. G., Jónsson, E., Jacobsen, K. L., Konow, B-E., Krüger, K., Coates, S. L., Sandve, S. F. & Mikelsen, A., 2016, Restatement of Nordic Contract Law. Lando, O., Holle, M-L., Håstad, T., Konow, B-E., Møgelvang-Hansen, P., Nystén-Haarala, S., Ólafsdóttir, Á. & Zackariasson, L. (eds.). København: Djøf Forlag, p. 251-304

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Breakdown: Den kolde Krig. Dengang ingen af de ansvarlige turde satse så meget som en penny på, at verden ville undgå en atomkrig de kommende 50 år

Andersen, S., 2003, In : Weekendavisen.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Breaking Bad: De-Anonymising Entity Types on the Bitcoin Blockchain Using Supervised Machine Learning

Harlev, M. A., Sun Yin, H., Langenheldt, K. C., Mukkamala, R. R. & Vatrapu, R., 2018, Proceedings of the 51st Hawaii International Conference on System Sciences 2018. Honolulu: Hawaii International Conference on System Sciences (HICSS), p. 3497-3506 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
95 Downloads (Pure)

Breaking Down Knowledge: Effects of Individual and Organizational Konwledge on SCM Performance and the Failure of Corporate Traning

Flöthmann, C., Hoberg, K. & Gammelgaard, B., 2015, Book of Abstracts: CSCMP European Research Seminar. 23-24 April 2015. Gammelgaard, B., Wallenburg, C. M., Trautrims, A., de Leeuw, A. & Nilsson, F. (eds.). Frederiksberg: Copenhagen Business School, CBS, p. 26-27

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Breaking the barrier of context-freeness: Towards a linguistically adequate probabilistic dependency model of parallel texts

Buch-Kromann, M., 2007, TMI-2007 Proceedings of the 11th International Conference on Theoretical and Methodological Issues in Machine Translation, Skövde, Sweden, 7-9 september 2007. Way, A. & Gawronska, B. (eds.). p. 31-40 10 p. (Skövde University Studies in Informatics; No. 1, Vol. 2007).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

93 Downloads (Pure)

Breaking the Vicious Cycle of Algorithmic Management: A Virtue Ethics Approach to People Analytics

Gal, U., Jensen, T. B. & Stein, M-K., Jun 2020, In : Information and Organization. 30, 2, 15 p., 100301.

Research output: Contribution to journalJournal articleResearchpeer-review

Breaking up a Partnership to Build a Competitive Market in Denmark’s Ambulance Service: How Can Studies of Contract Reversals Learn from the Sociology of Markets?

Wadmann, S., Christensen, I. E., Kjellberg, J. & Greve, C., Dec 2019, In : Local Government Studies. 45, 6, p. 937-956 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review