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Brainstorming: en storm i et glas Cola?

Ginnerup, L. & Molin, J., 2000, In : Boersen.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

Brancheanalyse

Lotz, P., 1999, 2. ed. København: Samfundslitteratur.

Research output: Book/ReportCompendium/lecture notesEducation

Brancheanalyse

Lotz, P., 2006, 3. ed. København: Samfundslitteratur. 47 p.

Research output: Book/ReportBookResearch

Brancheanalyse: Erhvervs- og branchebeskrivelse i økonomisk perspektiv

Vejrup-Hansen, P. & Kondrup, J., 2014, København: Handelshøjskolens Forlag. 255 p.

Research output: Book/ReportBookResearchpeer-review

Brand Africa: Multiple transitions in global capitalism

Richey, L. A., Mar 2012, In : Review of African Political Economy. 39, 131, p. 135-150

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Africa: Multiple Transitions in Global Capitalism

Richey, L. A. (ed.) & Ponte, S. (ed.), 2012, In : Review of African Political Economy. 39, 131, p. 135-150 16 p.

Research output: Contribution to journalComment/debateResearchpeer-review

Brand Aid: Values, Consumption, and Celebrity Mediation

Richey, L. A. & Ponte, S., Mar 2013, In : International Political Sociology. 7, 1, p. 107-111

Research output: Contribution to journalComment/debateResearchpeer-review

Brand Aid

Richey, L. A., 15 Nov 2011

Research output: Other contributionNet publication - Internet publicationCommunication

Brand Aid: Shopping Well to Save the World

Richey, L. A., 2011, University of Minnesota Press. 272 p.

Research output: Book/ReportBookResearchpeer-review

Brand Aid? How Shopping has become Saving African Women and Children with AIDS

Richey, L. A., 2010, International Handbook on Gender and Poverty. Edward Elgar Publishing, p. 504-509

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand Aid and Africa

Richey, L. A. & Ponte, S., 2012, In : Review of African Political Economy. 39, 131, p. 136-137

Research output: Contribution to journalComment/debateResearchpeer-review

Brand Aid and the International Political Economy and Sociology of North-South Relations

Richey, L. A., 2013, In : International Political Sociology. 7, 1, p. 92-93

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Aid and the International Political Economy and Sociology of North–South Relations: Introduction

Richey, L. A. & Ponte, S., Mar 2013, In : International Political Sociology. 7, 1, p. 92-93

Research output: Contribution to journalComment/debateResearchpeer-review

Brand Aid Funding for Educating Public Humanitarians

Richey, L. A., 2016, World Yearbook of Education 2016: The Global Education Industry. Verger, A., Lubienski, C. & Steiner-Khamsi, G. (eds.). New York and London: Routledge, p. 90-104

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Brand Aid Funding for Educating Public Humanitarians

Richey, L. A. & Ponte, S., 2016, World Yearbook of Education 2016: The Global Education Industry. Verger, A., Lubienski, C. & Steiner-Khamsi, G. (eds.). Abingdon: Routledge, p. 90-104

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Brand Attitude: En global balanceakt

Schultz, M., 7 Mar 2012, 3 p.

Research output: Other contributionNet publication - Internet publicationCommunication

Brand-Based Innovation: Relational Perspectives on Brand Logics and Design Innovation Strategies and Implementation

Nedergaard, N., 2014, Frederiksberg: Copenhagen Business School [Phd]. 313 p. (PhD series; No. 36.2014).

Research output: Book/ReportPh.D. thesisResearch

Open Access
File
9 Downloads (Pure)

Brand Building, Beyond Marketing

Ind, N. & Schultz, M., 26 Jul 2010, In : Strategy + Business. 6 p.

Research output: Contribution to journalJournal articleResearch

Open Access

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Brand Co-Creation Model

Schultz, M. & Hatch, M. J., 2016, The SAGE Encyclopedia of Corporate Reputation. Carroll, C. E. (ed.). Thousand Oaks, CA: SAGE Publications, p. 79-80

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Brand Community Innovation: An Intrinsic Case Study of the Adult Fans of LEGO Community

Antorini, Y. M., 2007, Frederiksberg: Samfundslitteratur. 355 p. (PhD series; No. 35.2007).

Research output: Book/ReportPh.D. thesisResearch

Branded as a World Heritage city: The politics afterwards

Shevren, L. & Ooi, C-S., 2015, In : Place Branding and Public Diplomacy. 11, 4, p. 276-292 17 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Branded Business Schools: Processes of Discursive Positioning

Frandsen, S., Whittle, A., Johnston, A., Manto, G., Frenkel, S., Spicer, A. & Weibull, F., 2012. 34 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brand equity: Hvad er det

Nielsen, J. C., 2006, Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 1. p. 349-360

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand equity: Model, måling og anvendelse

Martensen, A. & Grønholdt, L., 2006, Markedskommunikation. Bd. 1: Metoder og modeller i mediaplanlægning og reklamestyring. Grønholdt, L., Hansen, F. & Bech Christensen, L. (eds.). 2. ed. København: Samfundslitteratur, Vol. 1. p. 361-376

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Brand Equity

Grønholdt, L., 2015, The SAGE Encyclopedia of Quality and the Service Economy. Dahlgaard-Park, S. M. (ed.). London: SAGE Publications, Vol. 1. p. 38-39

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Brand equity and its determinants: A customer-based modelling approach

Martensen, A. & Grønholdt, L., 2004.

Research output: Contribution to conferencePaperResearch

Brandet der ikke er der: at arbejde med et ikke-essentialistisk identitetsbegreb

Buhl, S. & Bech Hansen, R., 2003, København, 18 p.

Research output: Working paperResearch

Open Access
File
6 Downloads (Pure)

Brand Ethos: Om troværdige brand- og virksomhedsidentiteter i et retorisk og diskursteoretisk perspektiv

Schnoor, P., 2004, København: Samfundslitteratur. 207 p. (Ph.D.serie; No. 2004-23).

Research output: Book/ReportPh.D. thesisResearch

Brand excellence: Application of a brand strength model

Grønholdt, L. & Martensen, A., 2003.

Research output: Contribution to conferencePaperResearch

Brand Extension: A Qualitative Inquiry into Young Consumers' Desires

Beckmann, S. C., 1999, Marketing in the Third Millennium: Proceedings of ANZMAC99. University of New South Wales Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Brand Governance: Developing a Framework for Safeguarding Brand Value

Jones, R., 2010.

Research output: Contribution to conferencePaperResearchpeer-review

Brand Governance: The New Agenda in Brand Management

Helm, C. & Jones, R., 2010, In : Journal of Brand Management. 17, 8, p. 545-547

Research output: Contribution to journalEditorialResearchpeer-review

Brand Hypocrisy

Frandsen, S., 2011.

Research output: Contribution to conferencePaperResearchpeer-review

Brand Identity Creation and Temporality

Saraneimi, S. & Gyrd-Jones, R., 2016. 10 p.

Research output: Contribution to conferencePaperResearchpeer-review

Brand imitation and its effects on innovation, competition and brand equity

Wilke, R. & Zaichkowsky, J. L., 1999, In : Business Horizons. 42, 6, p. 9-17 9 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Branding: Fri os fra forkerte forbrugere

Hansen, P. H., 18 Sep 2009, In : Weekendavisen. p. 6

Research output: Contribution to journalContribution to newspaper - Feature articleCommunication

Branding 3.0

Schultz, M., 1 Sep 2009

Research output: Other contributionNet publication - Internet publicationCommunication

Open Access

Branding a City: A Conceptual Approach for Place Branding and Place Brand Management

Zenker, S. & Braun, E., 2010. 8 p.

Research output: Contribution to conferencePaperResearchpeer-review

Branding and advertising

Hansen, F. & Bech Christensen, L., 2003, Copenhagen: Copenhagen Business School Press. 473 p.

Research output: Book/ReportBookResearch

Branding and Channel Issues in E-Commerce from an Information System's Perspective

Hansen, R. & Tambo, T., 2011, Proceedings of IRIS 2011. Leino, T. (ed.). Turku: Turku Centre for Computer Science, p. 200-215 16 p. (TUCS Lecture Notes; No. 15).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
File
113 Downloads (Pure)

Branding and the Accreditation Approach: Singapore

Ooi, C-S., 2011, Destination Brands : Managing Place Reputation. Morgan, N., Pritchard, A. & Pride, R. (eds.). 3.Edition ed. Oxford: Butterworth-Heinemann, p. 185-196

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Branding at a corporate management level

Tollin, K., 2007, In : Innovative Marketing. 3, 1, p. 23-35 13 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Branding Atrocity: Narrating Dark Sides and Managing Organizational Image

Muhr, S. L. & Rehn, A., Feb 2014, In : Organization Studies. 35, 2, p. 209-231

Research output: Contribution to journalJournal articleResearchpeer-review

Branding Cities, Changing Societies

Ooi, C-S., Jan 2010, Frederiksberg: imagine.. CBS, 17 p. (Creative Encounters Working Paper; No. 45).

Research output: Working paperResearch

Open Access
File
82 Downloads (Pure)

Brandingens filosofi - filosofiens branding

Kirkeby, O. F., 2005, 125(R) - varemærkeloven 1880-2005. Schovsbo, J. (ed.). p. 241-254

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Branding - forbrugernes værktøj?

Kristensen, T., 2002, In : Design DK. 1, p. 22-24 3 p.

Research output: Contribution to journalJournal articleResearch

Branding i bevægelse

Schultz, M., 4 May 2014, In : Berlingske Tidende. p. 10

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication