5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

Aylar Pour  Mohammad; Gülen Sarial Abi

5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

Bocconi University

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Ayelet Gneezy, Vladas Griskevicius , Patti Williams
Number of pages	1
Volume	45
Publisher	Association for Consumer Research
Publication date	2017
Pages	1055-1055
Publication status	Published - 2017
Externally published	Yes

Access to Document

https://www.acrwebsite.org/volumes/1024898/volumes/v45/NA-45Licence: Unspecified

Handle.net

Persistent link

Cite this

@inbook{45fc14c70efb41ccba371247e7ebf1e1,

title = "5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity",

abstract = "How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.",

author = "Mohammad, {Aylar Pour} and Abi, {G{\"u}len Sarial}",

year = "2017",

language = "English",

volume = "45",

pages = "1055--1055",

editor = "Ayelet Gneezy and {Griskevicius }, Vladas and {Williams }, Patti",

booktitle = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

address = "United States",

}

5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity. / Mohammad, Aylar Pour ; Abi, Gülen Sarial.
Advances in Consumer Research . ed. / Ayelet Gneezy; Vladas Griskevicius ; Patti Williams . Vol. 45 Association for Consumer Research, 2017. p. 1055-1055.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - 5-K: Pride and Shame Moderate the Effect of Regulatory Focus on Risk Taking Propensity

AU - Mohammad, Aylar Pour

AU - Abi, Gülen Sarial

PY - 2017

Y1 - 2017

N2 - How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.

AB - How self-conscious emotions affect risk taking behavior? Prior literature has indicated that promotion (prevention) focus is associated with risk seeking (risk avoiding) propensity (Bryant and Dunford 2008). Two experiments demonstrate that positive (negative) self-conscious emotions may attenuate the effect of promotion (prevention) focus on risk taking propensity.

M3 - Conference abstract in proceedings

VL - 45

SP - 1055

EP - 1055

BT - Advances in Consumer Research

A2 - Gneezy, Ayelet

A2 - Griskevicius , Vladas

A2 - Williams , Patti

PB - Association for Consumer Research

ER -