価値観ベースの異文化マーケティングの課題と将来展望

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Abstract

This challenge session aims at establishing an interdisciplinary research framework integrating the conventional crosscultural marketing research, psychological theoretical models of consumer behaviors and the contemporary business data analytics technologies derived from the Artificial Intelligence research. In this paper, we first summarize challenges identified, due to the modern globalization trend, in the conventional data analytics and consumer segmentation methods that have been used in the cross-cultural consumer behavior research. We further discuss some of the prospects of this challenge session by highlighting the importance of integrating the interpersonal aspects of value-based consumer analysis and psychological aspects of consumer behavior theories into the contemporary Big Data research employing various Artificial Intelligence technologies. Finally, the paper introduces a theoretical framework applied to the domain of tourism, which will be employed in a large scale international research project currently under preparation.
Translated title of the contributionChallenges and Prospects of Value-based Intercultural Marketing
Original languageJapanese
Publication date2016
Number of pages4
Publication statusPublished - 2016
EventThe 30th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2016 - Kita-Kyusyu, Japan
Duration: 6 Jun 20169 Jun 2016
Conference number: 30
http://www.ai-gakkai.or.jp/jsai2016/

Conference

ConferenceThe 30th Annual Conference of the Japanese Society for Artificial Intelligence. JSAI 2016
Number30
CountryJapan
CityKita-Kyusyu
Period06/06/201609/06/2016
Internet address

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