価値観ベースの異文化マーケティングの課題と将来展望

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Abstract

This challenge session aims at establishing an interdisciplinary research framework integrating the conventional crosscultural marketing research, psychological theoretical models of consumer behaviors and the contemporary business data analytics technologies derived from the Artificial Intelligence research. In this paper, we first summarize challenges identified, due to the modern globalization trend, in the conventional data analytics and consumer segmentation methods that have been used in the cross-cultural consumer behavior research. We further discuss some of the prospects of this challenge session by highlighting the importance of integrating the interpersonal aspects of value-based consumer analysis and psychological aspects of consumer behavior theories into the contemporary Big Data research employing various Artificial Intelligence technologies. Finally, the paper introduces a theoretical framework applied to the domain of tourism, which will be employed in a large scale international research project currently under preparation.
Original languageJapanese
Publication date2016
Number of pages4
Publication statusPublished - 2016
EventThe 30th Annual Conference of the Japanese Society for Artificial Intelligence - Kita-Kyusyu, Japan
Duration: 6 Jun 20169 Jun 2016
http://www.ai-gakkai.or.jp/jsai2016/

Conference

ConferenceThe 30th Annual Conference of the Japanese Society for Artificial Intelligence
CountryJapan
CityKita-Kyusyu
Period06/06/201609/06/2016
Internet address

Cite this

Kano Glückstad, F., & Josiassen, A. (2016). 価値観ベースの異文化マーケティングの課題と将来展望. Paper presented at The 30th Annual Conference of the Japanese Society for Artificial Intelligence, Kita-Kyusyu, Japan.