Abstract
With the continuous breakthroughs in artificial intelligence technology, more and more industries are being transformed and subverted. The e-commerce field is one of the important scenarios for the application and development of artificial intelligence technology. The application of artificial intelligence in the field of e-commerce is gradually becoming a hot topic of common concern in academia and industry. This paper, by combing and analyzing the relevant research on artificial intelligence in recent years in promoting the leapfrog development of the e-commerce industry, better understands and grasps the gradual penetration of artificial intelligence in the online retail market, as well as the user's adoption and feedback behavior path of this new technology. Finally, this paper proposes potential future research directions from the aspects of humanized technology optimization, human-computer interaction, and the two-sidedness of technology.
| Translated title of the contribution | Development, Application and Research Prospect of Artificial Intelligence (AI) in the Context of E-Commerce |
|---|---|
| Original language | Chinese (Traditional) |
| Journal | 新经济 |
| Issue number | 12 |
| Pages (from-to) | 71-74 |
| ISSN | 1009-8461 |
| Publication status | Published - 2021 |
| Externally published | Yes |