世界価値観データベースに基づく世界消費者の把握

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    Abstract

    Values are crucial for explaining the motivational basis of human attitudes and behavior, as well as social and personal organization. This project investigates methods to analyze values possessed by diverse individuals residing in several
    societies based in Japan and other foreign countries. The aim is to identify useful intercultural data analysis methods to examine the heterogeneity of societies within and across countries based on advanced AI technologies such as machine learning and ontology technologies. Our intercultural data analysis project is based on the publicly available data such as World Value Survey and European Social Survey. The project eventually aims at developing an intercultural data analysis tool for public and private service providers to identify potential target consumer segments of services/products and to indicate preferences of the potential customers in a foreign market.
    Original languageJapanese
    Publication date2015
    Number of pages4
    Publication statusPublished - 2015
    EventThe 29th Annual Conference of the Japanese Society for Artificial Intelligence. 2015 - Hakodate, Japan
    Duration: 30 May 20152 Jun 2015
    Conference number: 29
    http://www.ai-gakkai.or.jp/jsai2015/

    Conference

    ConferenceThe 29th Annual Conference of the Japanese Society for Artificial Intelligence. 2015
    Number29
    CountryJapan
    CityHakodate
    Period30/05/201502/06/2015
    Internet address

    Cite this

    Kano Glückstad, F., & Tanida, Y. (2015). 世界価値観データベースに基づく世界消費者の把握. Paper presented at The 29th Annual Conference of the Japanese Society for Artificial Intelligence. 2015, Hakodate, Japan.