世界価値観データベースに基づく世界消費者の把握

Values are crucial for explaining the motivational basis of human attitudes and behavior, as well as social and personal organization. This project investigates methods to analyze values possessed by diverse individuals residing in several
societies based in Japan and other foreign countries. The aim is to identify useful intercultural data analysis methods to examine the heterogeneity of societies within and across countries based on advanced AI technologies such as machine learning and ontology technologies. Our intercultural data analysis project is based on the publicly available data such as World Value Survey and European Social Survey. The project eventually aims at developing an intercultural data analysis tool for public and private service providers to identify potential target consumer segments of services/products and to indicate preferences of the potential customers in a foreign market.