New Perspectives on Donor Lifetime Value

Project Details

Description

The final objective of the current industrial PhD project is to develop and implement an donor lifetime value (DLV) model, which will be able to predict (1) the likelihood of donation, (2) the value of donation, given that a donor donates, and (3) future donor value. The model will be implemented by the industrial partner, The Agency Scandinavia.
StatusFinished
Effective start/end date01/01/202131/12/2023