Project Details
Description
In today’s global economy, ‘green’ attributes are central to how the quality of goods and services is defined, marketed, and valued.
Yet the rise of green value creation has occurred alongside the persistence of the carbon economy, raising fundamental questions
about how capitalism adapts to ecological pressures while maintaining its logic of accumulation. GreenWorlds is an ambitious and
innovative interdisciplinary project that tackles this complex theoretical challenge with analytical precision and conceptual
originality. It breaks new ground by theorising and empirically investigating how capitalism materially and normatively legitimises
itself amid intensifying environmental crises.
In GreenWorlds, I introduce the concept of ‘green worlds’ of value and valuation – internally coherent systems of justification
mobilised along global value chains—and explore how they configure a green regime of accumulation. Focusing on the agro-food
sector, where climate change endangers a wide range commodities, I trace four agro-food value chains (avocados, biofuels, coffee,
wine) in five countries (Argentina, Ethiopia, Indonesia, Italy, South Africa) to consumption in EU – where debates on reforming the EU
Green Deal are challenging green discourses. I compare cases across two axes—degree of EU vs non-EU producer competition, and
degree of product differentiation.
I develop groundbreaking theoretical insights into how green worlds emerge, consolidate and decline; how they govern value chains
and shape a green accumulation regime; and how this regime in turn supports or disrupts dominant green worlds in particular
locations and value chains, and in time—reinforcing, adjusting or breaking a green cycle of capital accumulation. With GreenWorlds, I
make a major contribution to understanding the contradictory entanglement of ecological concern and capital accumulation, and the
limits and possibilities of green transformations under capitalism
Yet the rise of green value creation has occurred alongside the persistence of the carbon economy, raising fundamental questions
about how capitalism adapts to ecological pressures while maintaining its logic of accumulation. GreenWorlds is an ambitious and
innovative interdisciplinary project that tackles this complex theoretical challenge with analytical precision and conceptual
originality. It breaks new ground by theorising and empirically investigating how capitalism materially and normatively legitimises
itself amid intensifying environmental crises.
In GreenWorlds, I introduce the concept of ‘green worlds’ of value and valuation – internally coherent systems of justification
mobilised along global value chains—and explore how they configure a green regime of accumulation. Focusing on the agro-food
sector, where climate change endangers a wide range commodities, I trace four agro-food value chains (avocados, biofuels, coffee,
wine) in five countries (Argentina, Ethiopia, Indonesia, Italy, South Africa) to consumption in EU – where debates on reforming the EU
Green Deal are challenging green discourses. I compare cases across two axes—degree of EU vs non-EU producer competition, and
degree of product differentiation.
I develop groundbreaking theoretical insights into how green worlds emerge, consolidate and decline; how they govern value chains
and shape a green accumulation regime; and how this regime in turn supports or disrupts dominant green worlds in particular
locations and value chains, and in time—reinforcing, adjusting or breaking a green cycle of capital accumulation. With GreenWorlds, I
make a major contribution to understanding the contradictory entanglement of ecological concern and capital accumulation, and the
limits and possibilities of green transformations under capitalism
| Acronym | GreenWorlds |
|---|---|
| Status | Not started |
| Effective start/end date | 01/01/2027 → 31/12/2031 |