Projects per year
Project Details
Description
This research stay will advance my research on human–technology interactions, focusing on consumer
acceptance and resistance toward artificial intelligence and other digital technologies. Through
collaboration with leading international scholars, the stay will generate new theoretical and empirical
insights into consumer engagement with emerging technologies, contribute to high-impact publications,
and strengthen international research collaborations.
acceptance and resistance toward artificial intelligence and other digital technologies. Through
collaboration with leading international scholars, the stay will generate new theoretical and empirical
insights into consumer engagement with emerging technologies, contribute to high-impact publications,
and strengthen international research collaborations.
| Status | Active |
|---|---|
| Effective start/end date | 14/09/2026 → 01/07/2027 |
Projects
- 1 Active
-
Research Stay at Leading UK Marketing Departments to Study Human Technology Interactions
Sarial Abi, G. (Coordinator)
01/10/2026 → 31/03/2027
Project: Private (National)