American Marketing Association Winter Marketing Academic Conference, Best Track Paper Award, "Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions"

  • Ezgi Merdin (Recipient), Abi, Gülen Sarial (Recipient), Kathleen D. Vohs (Recipient) & Zeynep Gürhan-Canli (Recipient)

Prize

Granting OrganisationsAmerican Marketing Association