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Projects 2007 2017

Research Output 1999 2018

Naming and Framing: Understanding the Power of Words

Smith, V. 2018 12 p.

Research output: Contribution to conferencePaperResearch

Assessing Information on Food Packages

Clement, J., Smith, V., Zlatev, J., Gidlöf, K. & Van de Weijer, J. 2017 In : European Journal of Marketing. 51, 1, p. 219-237

Research output: Contribution to journalJournal articleResearchpeer-review

Open Access
File

Naming & Framing: A Tool for Identity Building and Consumer Communication across Markets and Cultures

Smith, V. 2017 Frederiksberg: Copenhagen Business School, CBS. 91 p.

Research output: Book/ReportCompendium/lecture notesEducation

Activities 2014 2018

  • 5 Lecture and oral contribution

Idéer fra meningsdannere og eksperter

Kirsten Brosbøl (Speaker), Steen Hildebrandt (Speaker), Gitte Haar (Lecturer), Mads Flarup (Speaker), Smith, V. (Lecturer)
5 Dec 2018

Activity: Lecture and oral contribution

Investigating Cultural Influences on Natural Scene Perception

Barratt, D. H. (Lecturer), Smith, V. (Lecturer)
19 Oct 2018

Activity: Lecture and oral contribution

Spin eller fair snak: Når fødevaren taler før du handler

Smith, V. (Lecturer)
19 Nov 2014

Activity: Lecture and oral contribution

Spin or fair speak: When foods talk

Smith, V. (Lecturer)
14 May 2014

Activity: Lecture and oral contribution

Taste the Difference – and Say It!

Smith, V. (Lecturer), Barratt, D. H. (Lecturer), Nielsen, K. R. (Lecturer)
19 Oct 2018

Activity: Lecture and oral contribution

Press / Media

Du får ikke altid det du tror når du køber ind

Viktor Smith

15/11/2018

1 media contribution

Press/Media: Press / Media

Misvisende varedeklaration

Viktor Smith

15/11/2018

1 media contribution

Press/Media: Press / Media

Varer i supermarkedet beskyldes for at snyde - men de er ikke ulovlige

Viktor Smith

04/06/2018

1 media contribution

Press/Media: Press / Media

Mærker på varen vildleder og vejleder dig

Viktor Smith

05/05/2018

1 media contribution

Press/Media: Press / Media