Kristensen, T. & Gabrielsen, G., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: European Marketing Academy. EMAC, p. 95-96 (Proceedings of the European Marketing Academy).
Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review