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Tobias Schäfers

Associate Professor, Department of Marketing

https://orcid.org/0000-0002-2533-335X

Denmark

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Student Projects

2 results
- Title(descending)

Consumer Reactions to On-demand Features: An Empirical Study in an Automotive Context
Florian Vogt
Cand.merc. Customer and Commercial Development, (Graduate Programme) Final Thesis, 2020
Student thesis: Master thesis

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Thought Leadership in the Business to Business Environment: A Conceptualization of Thought Leadership
Victoria Meyer
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis

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