Research output per year
Research output per year
Supervised Work
- 3 results
Search results
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Consumer Reactions to On-demand Features: An Empirical Study in an Automotive Context
Vogt, F.
Cand.merc. Customer and Commercial Development, (Graduate Programme) Final Thesis, 2020
Student thesis: Master thesis
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Drivers and Barriers of Cross-buying in B2B Digital Marketing Services
Rhodin, E. L. C. & Holjevac, V. K.
Cand.merc. Customer and Commercial Development, (Graduate Programme) Final Thesis, 2020
Student thesis: Master thesis
File -
Thought Leadership in the Business to Business Environment: A Conceptualization of Thought Leadership
Meyer, V.
MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2019
Student thesis: Master thesis
File