20062019
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Research Output 2006 2019

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Journal article
2019

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C., Apr 2019, In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How to Cocreate Your Nonprofit Brand with Your Stakeholders

Vallaster, C. & von Wallpach, S., 2019, In : Nonprofit Quarterly. 26, 2, p. 24-28 5 p.

Research output: Contribution to journalJournal articleResearch

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M., 2019, In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.

Research output: Contribution to journalJournal articleResearch

2018

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H., Jun 2018, In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S., Oct 2018, In : Nonprofit and Voluntary Sector Quarterly. 47, 5, p. 984–1006 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Home in the Re-making: Immigrants' Transcultural Experiencing of Home

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., Oct 2018, In : Journal of Business Research. 91, p. 334-341 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis: Insights From the City Brand Munich (Germany)

Vallaster, C., von Wallpach, S. & Zenker, S., Oct 2018, In : Cities. 80, p. 53-60 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2017

Performing Identities: Processes of Brand and Stakeholder Identity Co-construction

von Wallpach, S., Hemetsberger, A. & Espersen, P., Jan 2017, In : Journal of Business Research. 70, p. 443-452

Research output: Contribution to journalJournal articleResearchpeer-review

2016

How Researchers Can Stimulate “Thinking with all Senses” in Qualitative Research

Kreuzer, M. & von Wallpach, S., 2016, In : QRCA VIEWS Magazine. 15, 2, p. 44-47

Research output: Contribution to journalJournal articleResearch

Open Access
2014

Der Konsument als Designer

von Wallpach, S., 2014, In : Südtiroler Wirtschaftszeitung. 47, 14, 16 p.

Research output: Contribution to journalJournal articleResearch

Intended Brand Associations: Do They really Drive Consumer Response?

Koll, O. & von Wallpach, S., 2014, In : Journal of Business Research. 67, 7, p. 1501–1507 7 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2013

An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation

Vallaster, C. & von Wallpach, S., 2013, In : Journal of Business Research. 66, 9, p. 1505–1515

Research output: Contribution to journalJournal articleResearchpeer-review

Multi-sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Multi-sensory Metaphors

von Wallpach, S. & Kreuzer, M., 2013, In : Journal of Business Research. 66, 9, p. 1325–1331

Research output: Contribution to journalJournal articleResearchpeer-review

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Hemetsberger, A., Bauer, M., von Wallpach, S. & Broger, K., 2013, In : Marketing - Zeitschrift fur Forschung und Praxis. 35, 1, p. 40-49

Research output: Contribution to journalJournal articleResearchpeer-review

2012

'Because I'm Worth It': Luxury and the Construction of Consumers' Selves

Hemetsberger, A., von Wallpach, S. & Bauer, M., 2012, In : Advances in Consumer Research. 40, p. 483-489

Research output: Contribution to journalJournal articleResearchpeer-review

2011

My Little Luxury: A Consumer-Centered Experiential View

Bauer, M., von Wallpach, S. & Hemetsberger, A., 2011, In : Marketing ZFP - Journal of Research and Management. 1/11, p. 57-67

Research output: Contribution to journalJournal articleResearchpeer-review

2010

Multi-Method Research on Consumer-Brand Associations: Comparing Free Associations, Storytelling, and Collages

Koll, O., von Wallpach, S. & Kreuzer, M., 2010, In : Psychology & Marketing. 27, 6, p. 584-602

Research output: Contribution to journalJournal articleResearchpeer-review

2009

One Brand Perception? Or Many? The Heterogeneity of Intra-Brand Knowledge

Koll, O. & von Wallpach, S., 2009, In : Journal of Product and Brand Management. 18, 5, p. 338-345

Research output: Contribution to journalJournal articleResearchpeer-review