20062019
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Research Output 2006 2019

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Conference abstract for conference
2018

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Mediation as a Multi-dimensional Process of Brand-related Interaction

Wider, S., Lucarelli, A. & von Wallpach, S., 2018. 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2015

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Vallaster, C. & von Wallpach, S., 2015. 10 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

The Risk in Losing You: Consumer Resonance to Brand Crisis

Stoeckl, V. E., Gabl, S., Hemetsberger, A. & von Wallpach, S., 2015. 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2013

All in Good Time: Narratives of Luxury Experience in Transition to Motherhood

von Wallpach, S., Bauer, M. & Hemetsberger, A., 5 Jul 2013.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

von Wallpach, S., Kreuzer, M. & Bauer, M., 2013.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Organizational Brand Identity Co-creation: An Action Net Approach

von Wallpach, S., 4 Apr 2013. 14 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2011

Multi-sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

von Wallpach, S. & Kreuzer, M., 2011.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2010

Multi-Stakeholder Brand Orientation

von Wallpach, S. & Hoppe, M., Apr 2010.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

Vallaster, C., von Wallpach, S. & de Chernatony, L., Apr 2010.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

2008

Do They Think what We Want Them to Think? Evaluating the Fit Between Brand Identity and Reputation Across Multiple Stakeholders

Koll, O. & von Wallpach, S., 2008.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review