Markovic, S.,
Jones, R.,
von Wallpach, S. &
Lindgreen, A.,
2022,
Research Handbook on Brand Co-creation: Theory, Practice and Ethical Implications. Markovic, S., Jones, R., von Wallpach, S. & Lindgreen, A. (eds.). Cheltenham:
Edward Elgar Publishing,
p. xxiv–xxxiv 11 p.Research output: Chapter in Book/Report/Conference proceeding › Preface/postscript › Research