20062019
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Research Output 2006 2019

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Conference abstract in proceedings
2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

2017

Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being?

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., 2017, Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria. International Society for Quality-of-Life Studies, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

2014

One for All and All for the Brand

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the Consumer Culture Theory Conference 2014. Wiijo, H. & Seregina, A. (eds.). Helsinki: Aalto University, 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review