20062019
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Research Output 2006 2019

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Article in proceedings
2016

A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 620-631

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Performing LEGO: Co-Constructing Stakeholder and Brand Identity

von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2015

Heimat: Anchor in a Globalized World

von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: European Marketing Academy. EMAC, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access
2014

Discourses of Brand Solidarisation

Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Discursive Brand Solidarisation: An Action Net Perspective

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context

Vallaster, C. & von Wallpach, S., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury Experiences over the Life Course: Insights into Generation Y

von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I. & Auer-Srnka, K., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2013

Brands as Action Nets

Hemetsberger, A. & von Wallpach, S., 2 Oct 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Kreuzer, M., von Wallpach, S. & Bauer, M., 2 Oct 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Understanding Processes of Multi-Stakeholder Brand-Interessement

von Wallpach, S., Hemetsberger, A. & Kornum, N., 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

Comparing Uni-Sensory Versus Multi-Sensory Methods for Embodied Brand Knowledge Retrieval

Kreuzer, M. & von Wallpach, S., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves

Bauer, M., von Wallpach, S. & Hemetsberger, A., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Multi-Sensory Sculpting (MSS): Die Erhebung multi-sensorischen Markenwissens anhand dreidimensionaler Skulptuen

von Wallpach, S. & Kreuzer, M., 2012, Kongress Special: Beiträge aus dem Wettbewerb zum Best Paper auf dem 47. Kongress der Deutschen Marktforschung. Schöneberg, U. (ed.). www: BVM, p. 28-31

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Broger, K., Hemetsberger, A., Bauer, M. & von Wallpach, S., 2012, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2012. Innsbruck: Universität Innsbruck, 12 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Impact of Brand Consensus on Board Reponse: Do Homogeneous Brand Associations Benefit the Brand?

Koll, O., von Wallpach, S. & Platzgummer, S., 2012, Proceedings of the 41st EMAC Annual Conference . Rita, P. (ed.). Lisbon: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2011

Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge

Koll, O. & von Wallpach, S., 25 May 2011, Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Brencic, M. M., Dmitrovic, T., Lapanja, M. & Senicar, A. (eds.). Ljubljana: Faculty of Economics, University of Ljubljana

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Multi-Sensory Sculpting (MSS): Eliciting Brand Knowledge via Three-Dimensional Metaphors

von Wallpach, S. & Kreuzer, M., 2011, Proceedings 2011 SCP Winter Conference Feb 24-26: Society for Consumer Psychology. Mandel, N., Silvera, D. & Scott, M. (eds.). Atlanta, GA: Society for Consumer Psychology, p. 389-391

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Multi-stakeholder Brand Identity

Hemetsberger, A. & von Wallpach, S., 25 May 2011, Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Brencic, M. M., Dmitrovic, T., Lapanja, M. & Senicar, A. (eds.). Ljubljana: Faculty of Economics, University of Ljubljana

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2010

Everyday Luxuries: A Consumer-centered View of Luxury

Bauer, M. & von Wallpach, S., 2010, Proceedings of the French-Austrian-German-Workshop on Consumer Behaviour. Innsbruck

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

How Facets of Unaided Brand Knowledge Affect Consumer Response

Koll, O. & von Wallpach, S., 2010, The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Beckmann, S. C., Ringberg, T. & Ritter, T. (eds.). Frederiksberg: Department of Marketing. CBS

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Multi-Sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Three-Dimensional Metaphors

von Wallpach, S. & Kreuzer, M., 2010, Proceedings of the 2010 Global Marketing Conference at Tokyo : Marketing in a Turbulent Environment. Kim, E. Y. (ed.). Gyeongnam: Korean Academy of Marketing Science

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning

Vallaster, C., von Wallpach, S. & de Chernatony, L., 2010, The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Beckmann, S. C., Ringberg, T. & Ritter, T. (eds.). Frederiksberg: Department of Marketing. CBS

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2009

Organizational Science Theory of Realized Internal Branding

von Wallpach, S. & Woodside, A., 2009, Proceedings of the 38th EMAC Conference, Nantes, France. Helfer, J-P. & Nicolas, J-L. (eds.). Bruxelles: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2008

Brand Meaning across Cultural and Organizational Boundaries

Koll, O. & von Wallpach, S., 2008, Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference. New York: AMS Press Inc.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2007

Stakeholder Brand Reputations: What do They Have in Common?

von Wallpach, S. & Koll, O., 2007, Proceedings of the 36th EMAC, Reykjavik, Iceland: Flexible Marketing in an Unpredictable World. Engilbertsson, H. Ö. (ed.). Bruxelles: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Formation of Brand Reputation: A Stakeholder Perspective

von Wallpach, S. & Koll, O., 2007, Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham: University of Birmingham Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

The Nature and Social Dynamics of Brand Interest Groups

Koll, O., Hemetsberger, A., Pichler, E. A. & von Wallpach, S., 2007, Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham: University of Birmingham Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2006

Weblogs. How they Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Vallaster, C., de Chernatony, L. & von Wallpach, S., 2006, Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. Birmingham University, 28-29th March 2006 . Birmingham: University of Birmingham Press

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review