20062019
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Research Output 2006 2019

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Book chapter
2019

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 233-248 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2015

Sinn-volle Markenkommunikation im Raum

von Wallpach, S. & Kreuzer, M., 2015, Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. Marinescu, S. & Poesch, J. (eds.). Stuttgart: Avedition, p. 6-8

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

2010

Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies

von Wallpach, S. & Woodside, A., Jul 2010, Case Study Research: Theory, Methods and Practice. Woodside, A. (ed.). Bradford: Emerald Group Publishing, p. 157-188

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2009

Theory and Practice of Enacted Internal Branding: The Case of an Austrian B2B Company

von Wallpach, S. & Woodside, A., 2009, Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises. Glynn, M. S. & Woodside, A. G. (eds.). Bingley: Emerald Group Publishing, p. 389-428 (Advances in Business Marketing and Purchasing, Vol. 15).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2007

Wenn Markenwerte das Organisationsgeschehen leiten

Mühlbacher, H. & von Wallpach, S., 2007, Werteorientierte Unternehmensführung in Theorie und Praxis II. Böhnisch, W. R., Reber, G., Leichtfried, G. & Hechenberger, D. (eds.). Frankfurt am Main: Peter Lang, p. 175-204

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review