20062019
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Research Output 2006 2019

2019

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C., Apr 2019, In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How to Cocreate Your Nonprofit Brand with Your Stakeholders

Vallaster, C. & von Wallpach, S., 2019, In : Nonprofit Quarterly. 26, 2, p. 24-28 5 p.

Research output: Contribution to journalJournal articleResearch

Making a Difference: Thoughts on Management Scholarship from the Editorial Team

Kastanakis, M., Robinson, S., Tsalavoutas, Y., Fernando, M., Jonczyk, C., Stettner, U., Thanos, I., Aharonson, B., Potočnik, K., Zhang, H., Erz, A., von Wallpach, S., Diedrich, A., Leupold, C. R. & Breen, L., Jun 2019, In : European Management Journal. 37, 3, p. 245-250 6 p.

Research output: Contribution to journalEditorialResearch

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M., 2019, In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.

Research output: Contribution to journalJournal articleResearch

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 233-248 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

2018

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H., Jun 2018, In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Strategy Co-creation in a Nonprofit Context: A Strategy-as-practice Approach

Vallaster, C. & von Wallpach, S., Oct 2018, In : Nonprofit and Voluntary Sector Quarterly. 47, 5, p. 984–1006 23 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Brand Value Co-destruction in Collective Digital Discourse: A Case Study

Wider, S., Markovic, S. & von Wallpach, S., 2018. 8 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Home in the Re-making: Immigrants' Transcultural Experiencing of Home

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., Oct 2018, In : Journal of Business Research. 91, p. 334-341 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Mediation as a Multi-dimensional Process of Brand-related Interaction

Wider, S., Lucarelli, A. & von Wallpach, S., 2018. 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Multi-stakeholder Knowledge Sharing and Brand Co-creation: Ethical Considerations

Markovic, S., von Wallpach, S. & Gyrd-Jones, R., 2018, Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearch

The Interplay Between Urban Policies and Grassroots City Brand Co-creation and Co-destruction During the Refugee Crisis: Insights From the City Brand Munich (Germany)

Vallaster, C., von Wallpach, S. & Zenker, S., Oct 2018, In : Cities. 80, p. 53-60 8 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2017

Co-creating Stakeholder and Brand Identities: Introduction to the Special Section

von Wallpach, S., Voyer, B., Kastanakis, M. & Mühlbacher, H., Jan 2017, In : Journal of Business Research. 70, p. 395–398

Research output: Contribution to journalEditorialResearchpeer-review

EMAC Climber Community 2017: This Year’s Highlights

von Wallpach, S. & Skare, V., Nov 2017, EMAC Chronicle: The European Marketing Academy Chronicle No 18 / November 2017. Van Buggen, G. (ed.). Brussels: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

Home Within Me: Feelings of an “Inner Home” as Indicator for Consumer Well-being?

Kreuzer, M., Mühlbacher, H. & von Wallpach, S., 2017, Proceedings of the 15th Annual Meeting of the International Society for Quality-of-Life Studies (ISQOLS), Innsbruck, Austria. International Society for Quality-of-Life Studies, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Performing Identities: Processes of Brand and Stakeholder Identity Co-construction

von Wallpach, S., Hemetsberger, A. & Espersen, P., Jan 2017, In : Journal of Business Research. 70, p. 443-452

Research output: Contribution to journalJournal articleResearchpeer-review

2016

A Dynamic Perspective on Symbolic Co-branding: The Co-creation of Multiple Brands’ Meaning in the Context of Blogs

von Wallpach, S. & Backhausen, M., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

EMAC Climber Community 2016: This Year's Highlights

von Wallpach, S. & Skare, V., Oct 2016, EMAC Chronicle: The European Marketing Academy Chronicle No. 17 / October 2016. Van Buggen, G. (ed.). Brussels: European Marketing Academy. EMAC, p. 15

Research output: Chapter in Book/Report/Conference proceedingReport chapterCommunication

Open Access

Home in the Making: How Products and Consumption Experiences Contribute to Migrant's Construction of "Home Beyond Home"

Kreuzer, M., von Wallpach, S., Muehlbacher, H. & Sax, B., 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Kim, J. (ed.). Changwon: Global Alliance of Marketing & Management Associations, p. 620-631

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

How Researchers Can Stimulate “Thinking with all Senses” in Qualitative Research

Kreuzer, M. & von Wallpach, S., 2016, In : QRCA VIEWS Magazine. 15, 2, p. 44-47

Research output: Contribution to journalJournal articleResearch

Open Access

Performing LEGO: Co-Constructing Stakeholder and Brand Identity

von Wallpach, S., Hemetsberger, A. & Espersen, P., 2016, Proceedings of the European Marketing Academy (EMAC) Conference: Marketing in the Age of Data. Knöferle, K., Warlop, L. & Samuelsen, B. (eds.). Bruxelles: European Marketing Academy. EMAC, 2 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2015

Brand Strategy Co-Creation: A Strategy-as-Practice Approach

Vallaster, C. & von Wallpach, S., 2015. 10 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Consumption Narratives in Transition to Motherhood

von Wallpach, S., Hemetsberger, A. & Bauer, M., 2015. 9 p.

Research output: Contribution to conferencePaperResearchpeer-review

Heimat: Anchor in a Globalized World

von Wallpach, S. & Mühlbacher, H., 2015, Proceedings of the 14th International Conference Marketing Trends 2015 Paris. Andreani, J-C. & Collesei, U. (eds.). Paris-Venice: European Marketing Academy. EMAC, 11 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Open Access

Pedagogical Principles in Online Teaching: Opportunities and Challenges

Beckmann, S. C., Uth Thomsen, T. & von Wallpach, S., 2015. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Sinn-volle Markenkommunikation im Raum

von Wallpach, S. & Kreuzer, M., 2015, Messedesign Jahrbuch 2015/2016: Das Standardwerk der Messedesignszene. Marinescu, S. & Poesch, J. (eds.). Stuttgart: Avedition, p. 6-8

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Südtirol Machte mich offen für Neues

von Wallpach, S., Oct 2015, In : Heimat & Welt. okt, 1 p.

Research output: Contribution to journalContribution to newspaper - Newspaper articleCommunication

The Risk in Losing You: Consumer Resonance to Brand Crisis

Stoeckl, V. E., Gabl, S., Hemetsberger, A. & von Wallpach, S., 2015. 2 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Haurum, H., Beckmann, S. C., von Wallpach, S. & Bjerre, M., 2015. 7 p.

Research output: Contribution to conferencePaperResearchpeer-review

Women in Transition: Consumption Narratives of First-time Motherhood

Hemetsberger, A., von Wallpach, S. & Bauer, M., 2015, In : Advances in Consumer Research. 43, p. 368-373 6 p.

Research output: Contribution to journalConference article in journalResearchpeer-review

Open Access
2014

Der Konsument als Designer

von Wallpach, S., 2014, In : Südtiroler Wirtschaftszeitung. 47, 14, 16 p.

Research output: Contribution to journalJournal articleResearch

Discourses of Brand Solidarisation

Gabl, S., Stoeckl, V. E., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014. Paris, 6 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Discursive Brand Solidarisation: An Action Net Perspective

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Intended Brand Associations: Do They really Drive Consumer Response?

Koll, O. & von Wallpach, S., 2014, In : Journal of Business Research. 67, 7, p. 1501–1507 7 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Linking Strategy-As-Practice Knowledge and Multi-Stakeholder Brand Meaning Co-Creation: Insights from a Small, Non-Commercial Institutional Context

Vallaster, C. & von Wallpach, S., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Luxury Experiences over the Life Course: Insights into Generation Y

von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I. & Auer-Srnka, K., 2014, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Bigné, E. (ed.). Brussels: EMAC, 8 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

One for All and All for the Brand

Stoeckl, V. E., Gabl, S., von Wallpach, S. & Hemetsberger, A., 2014, Proceedings of the Consumer Culture Theory Conference 2014. Wiijo, H. & Seregina, A. (eds.). Helsinki: Aalto University, 3 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

2013

All in Good Time: Narratives of Luxury Experience in Transition to Motherhood

von Wallpach, S., Bauer, M. & Hemetsberger, A., 5 Jul 2013.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

An Online Discursive Inquiry into the Social Dynamics of Multi-stakeholder Brand Meaning Co-creation

Vallaster, C. & von Wallpach, S., 2013, In : Journal of Business Research. 66, 9, p. 1505–1515

Research output: Contribution to journalJournal articleResearchpeer-review

Brands as Action Nets

Hemetsberger, A. & von Wallpach, S., 2 Oct 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

Kreuzer, M., von Wallpach, S. & Bauer, M., 2 Oct 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Conference Proceedings. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Employee During the Day, Consumer at Night: How Multiple Stakeholder Roles Impact Brand Meaning

von Wallpach, S., Kreuzer, M. & Bauer, M., 2013.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Multi-sensory Sculpting (MSS): Eliciting Embodied Brand Knowledge via Multi-sensory Metaphors

von Wallpach, S. & Kreuzer, M., 2013, In : Journal of Business Research. 66, 9, p. 1325–1331

Research output: Contribution to journalJournal articleResearchpeer-review

"On Transit": Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Hemetsberger, A., Bauer, M., von Wallpach, S. & Broger, K., 2013, In : Marketing - Zeitschrift fur Forschung und Praxis. 35, 1, p. 40-49

Research output: Contribution to journalJournal articleResearchpeer-review

Organizational Brand Identity Co-creation: An Action Net Approach

von Wallpach, S., 4 Apr 2013. 14 p.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Understanding Multi-Stakeholder Brand Co-Creation Networks: An Intersubjective Perspective

von Wallpach, S. & Kornum, N., 5 Apr 2013. 14 p.

Research output: Contribution to conferencePaperResearchpeer-review

Understanding Processes of Multi-Stakeholder Brand-Interessement

von Wallpach, S., Hemetsberger, A. & Kornum, N., 2013, 42nd Annual Conference: Lost in Translation: Marketing in an Interconnected World. Karaosmanoğlu, E. & Elmadağ Baş, A. B. (eds.). Istanbul: EMAC, 7 p.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

2012

'Because I'm Worth It': Luxury and the Construction of Consumers' Selves

Hemetsberger, A., von Wallpach, S. & Bauer, M., 2012, In : Advances in Consumer Research. 40, p. 483-489

Research output: Contribution to journalJournal articleResearchpeer-review