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Research Output 2006 2019

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. Apr 2019 In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M. 2019 In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.

Research output: Contribution to journalJournal articleResearch

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M. 2019 TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 233-248 16 p.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal

von Wallpach, S., Gyrd-Jones, R. & Markovic, S. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Brand Management: Unveiling the Delusion of Control

Wider, S., von Wallpach, S. & Mühlbacher, H. Jun 2018 In : European Management Journal. 36, 3, p. 301-305 5 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Activities 2012 2015

  • 7 Lecture and oral contribution

Brands as Action Nets

von Wallpach, S. (Other)
24 May 2012

Activity: Lecture and oral contribution

Eliciting Embodied Brand Knowledge via Multi-Sensory Metaphors

von Wallpach, S. (Lecturer)
27 Apr 2012

Activity: Lecture and oral contribution

Introductory speech to the EMAC Climber Community 2015

von Wallpach, S. (Lecturer)
27 May 2015

Activity: Lecture and oral contribution

Multi-Sensory Sculpting®

von Wallpach, S. (Lecturer)
3 Dec 2015

Activity: Lecture and oral contribution

Multi-stakeholder Brand Meaning Co-creation

von Wallpach, S. (Lecturer)
24 Sep 201526 Sep 2015

Activity: Lecture and oral contribution

Press / Media

Flagge zeigen (Das Image im eigenen Land)

Sylvia von Wallpach

07/03/2016

1 item of media coverage

Press/Media: Press / Media

Apotekers troværdighed blåstempler cremer med problematiske stoffer

Sylvia von Wallpach

18/01/2016

1 item of media coverage

Press/Media: Press / Media

Apoteker sælger cremer med mistænkte stoffer

Sylvia von Wallpach

16/01/2016

1 item of media coverage

Press/Media: Press / Media

Brand – I’m lovin‘ it!

Sylvia von Wallpach

30/11/2015

1 item of media coverage

Press/Media: Press / Media

CBS lancerer online kurser med ECTS point

Annemette Leonhardt Kjærgaard, Sylvia von Wallpach, Daniel Hardt & Suzanne C. Beckmann

24/04/2014

1 item of media coverage

Press/Media: Press / Media