Sylvia von Wallpach

Professor mso, Department of Marketing

https://orcid.org/0000-0001-5844-7188

Denmark

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Research Output 2006 2019

How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study

Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C., Apr 2019, In : Tourism Management. 71, p. 197-212 16 p.

Research output: Contribution to journal › Journal article › Research › peer-review

How to Cocreate Your Nonprofit Brand with Your Stakeholders

Vallaster, C. & von Wallpach, S., 2019, In : Nonprofit Quarterly. 26, 2, p. 24-28 5 p.

Research output: Contribution to journal › Journal article › Research

Open Access

Making a Difference: Thoughts on Management Scholarship from the Editorial Team

Kastanakis, M., Robinson, S., Tsalavoutas, Y., Fernando, M., Jonczyk, C., Stettner, U., Thanos, I., Aharonson, B., Potočnik, K., Zhang, H., Erz, A., von Wallpach, S., Diedrich, A., Leupold, C. R. & Breen, L., Jun 2019, In : European Management Journal. 37, 3, p. 245-250 6 p.

Research output: Contribution to journal › Editorial › Research

Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen

von Wallpach, S. & Kreuzer, M., 2019, In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.

Research output: Contribution to journal › Journal article › Research

Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods

von Wallpach, S. & Kreuzer, M., 2019, TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 235-250 16 p.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review