Research Output per year
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2006 2019
How the Refugee Crisis Impacts the Decision Structure of Tourists: A Crosscountry Scenario Study
Zenker, S., von Wallpach, S., Braun, E. & Vallaster, C. Apr 2019 In : Tourism Management. 71, p. 197-212 16 p.Research output: Contribution to journal › Journal article › Research › peer-review
Multi-Sensory Sculpting® (MSS): Die Erhebung multi-sensorischen Markenwissens anhand von Skulpturen
von Wallpach, S. & Kreuzer, M. 2019 In : Transfer - Werbeforschung & Praxis. 65, 1, p. 57-60 4 p.Research output: Contribution to journal › Journal article › Research
Tapping Embodied Brand Knowledge: A Comparison of Visual versus Multisensory Retrieval Methods
von Wallpach, S. & Kreuzer, M. 2019 TransVisuality: The Cultural Dimension of Visuality: Volume III: Purposive Action - Design and Branding. Michelsen, A. & Wiegand, F. (eds.). Liverpool: Liverpool University Press, p. 233-248 16 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Brand Co-creation: Innovation Opportunities and Ethical Challenges. Special Interest Group Proposal
von Wallpach, S., Gyrd-Jones, R. & Markovic, S. 2018 Proceedings of the European Marketing Academy (EMAC) Conference 2018: People Make Marketing. Hamilton, K., Alexander, M., Gounaris, S., Karampela, M. & Lacka, E. (eds.). Glasgow: European Marketing Academy. EMAC, 1 p.Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review
Brand Management: Unveiling the Delusion of Control
Wider, S., von Wallpach, S. & Mühlbacher, H. Jun 2018 In : European Management Journal. 36, 3, p. 301-305 5 p.Research output: Contribution to journal › Journal article › Research › peer-review
Activities 2012 2015
- 7 Lecture and oral contribution
Eliciting Embodied Brand Knowledge via Multi-Sensory Metaphors
von Wallpach, S. (Lecturer)27 Apr 2012
Activity: Lecture and oral contribution
Introductory speech to the EMAC Climber Community 2015
von Wallpach, S. (Lecturer)27 May 2015
Activity: Lecture and oral contribution
Multi-Sensory Sculpting®
von Wallpach, S. (Lecturer)3 Dec 2015
Activity: Lecture and oral contribution
Multi-stakeholder Brand Meaning Co-creation
von Wallpach, S. (Lecturer)24 Sep 2015 → 26 Sep 2015
Activity: Lecture and oral contribution
Press / Media
Flagge zeigen (Das Image im eigenen Land)
07/03/2016
1 item of media coverage
Press/Media: Press / Media
Apotekers troværdighed blåstempler cremer med problematiske stoffer
18/01/2016
1 item of media coverage
Press/Media: Press / Media
Apoteker sælger cremer med mistænkte stoffer
16/01/2016
1 item of media coverage
Press/Media: Press / Media
CBS lancerer online kurser med ECTS point
Annemette Leonhardt Kjærgaard, Sylvia von Wallpach, Daniel Hardt & Suzanne C. Beckmann
24/04/2014
1 item of media coverage
Press/Media: Press / Media