Sven Junghagen

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• (Re)Branding of Women's Football In Denmark

  Knuthsen, A. S. & Sørensen, D. H.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2024

  Student thesis: Master thesis

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• 2022 FIFA World Cup : Authenticity in Football

  Frederik Wolf Windum

  MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• An Exploration of Danish Elite Team Sport Athletes' Behavioral Intentions towards Athletic Recovery Services

  Ava Sophia Cramp, Csanád Berta

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• Brand Authenticity in a Digital World: Analysing the Impact of Social Media Marketing on the Authenticity of Sport Brands

  Nadja Autenrieth, Aenne-Dore Haas

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• Astralis, Brand Value and Sponsors

  Rasmus Wædeled Lysthøj

  MSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis, 2022

  Student thesis: Master thesis

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• A Study of the Attendance in the Superliga : Initiatives to Improve Stadium Capacity Utilisation

  Matthis Karlsson, Tobias Obel Hansen

  MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

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• Badminton Denmark as a Global Player in Asia: A Study on how Badminton Denmark can Increase its Popularity in Denmark through Asian Partnerships with a Focus on Cultural Differences and their Impact on the International Relationships

  Charlotte Eliasen Carlsen

  MA in International Business Communication (Intercultural Marketing), (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

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• Commercial Sponsorships as Source of Competitive Advantage: From the Perspective of a Non-profit Organisation

  Mathias Nylev Vestergaard

  MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• Corporate Strategy: Red Bull's Multi-Club Ownership Model in the Football Industry

  Tychsen, A. L. & Bay, V. A.

  MSc in Accounting, Strategy and Control, (Graduate Programme) Final Thesis, 2022

  Student thesis: Master thesis

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• Et loyalitetsstudie i Primo Tours Ligaen

  Thomas Højgaard Ebbesen, Christian Wederking Röst

  MSc in Economics and Marketing, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• Exploring the Growth Factors of new Esports Teams

  Jin-Su Lee

  MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

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• Global Segmentation For Holistic Brand Experiences: The Role of Cultural Identity and the Importance of Brand Communities in the Global Experience Economy

  Charel Hochmuth, Frederik Glavind

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

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• Esport: Defusing Governance

  Nicolai Bouet, Oskar Rørbye Rønn

  MSc in International Business, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

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• Exploring the Role of Middle Managers in NPOs for Successful Strategy Implementation: Bridging the Gap Between Top Management, Employees & Volunteers

  Clausen, C.-E. L.

  MSc in Management of Innovation and Business Development, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

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• From Kickoff to Loyalty: Investigating Service Quality and Team Identity Impact on Danish Superliga Fan Behavior

  Olsen, N. F. & Rasmussen, N. B.

  MSc in Economics and Business Administration Sales Management, (Graduate Programme) Final Thesis, 2024

  Student thesis: Master thesis

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• How Do Co-branding Endeavors between Football Clubs and Streetwear Brands Impact Football Clubs' Brand Identity for Modern Football Fans? A Study of Football Clubs as Lifestyle Brands: The Fashionable Attribute of Brand Identity

  Diego Traini, Alexandre Giroud

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

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• National Institutions and Their Impact on Internationalization: A Case Study of the Bundesliga & the Premier League

  Austin Peter Mackintosh Hillock

  MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

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• Predicting the Future: The Role of Leadership in Youth Talent Identification and Development in Football

  Beniamin Kania

  MSocSc in Management of Creative Business Processes , (Graduate Programme) Final Thesis, 2022

  Student thesis: Master thesis

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• Success of Small Football Nations

  Mathias Hørup Mauritzen, Ivan Ivic

  MSocSc in Organisational Innovation and Entrepreneurship , (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

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• The Image of a League: A Study of Brand Image

  Jeppe Juhl Anthonsen, Nikolaj Gramm Mogensen

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

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• The Impact of National Culture on Audience Attitudes Towards Product Placement at the Example of Germany and China

  Maike Hussmann

  MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2016

  Student thesis: Master thesis

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• Slowed Down by Bad Sponsors? An Empirical Study of the Impact of Sponsor Perception in Formula 1

  Charlotte Reeves Jensen

  MSc in International Marketing and Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

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• Sportswashing and Transparency: In the Football Industry

  Amanda Schandel Dahlerup

  MSc in Business Administration and Organizational Communication, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

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• Strategic and Financial Implications of UEFA’s Financial Fair Play Regulations : A Comparative Study of Commercially Mature and Immature Football Clubs

  Herman Schüller, Martin Withammer

  MSc in Finance and Strategic Management, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

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• The Attractiveness of Premier League : An Analysis of the Factors Contributing to the Financial Success of Premier League

  Peter Nøhr Kastrup-Larsen

  MSocSc in Service Management, (Graduate Programme) Final Thesis, 2017

  Student thesis: Master thesis

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