Stefan Schwarzkopf

    • Denmark

    20102020

    Research output per year

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    Research Output

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    Conference abstract in journal
    2011

    Ernest Dichter, Motivation Research and the Making of the Disembedded Consumer, 1939-1965

    Schwarzkopf, S., 2011, In : European Advances in Consumer Research. 9, p. 577-578 2 p.

    Research output: Contribution to journalConference abstract in journalResearchpeer-review

    Open Access
    2012

    Consumer Research as Market Practice and the Making of ‘‘Choice’’ as a Cognitive–Semantic Field

    Schwarzkopf, S., 2012, In : Journal of Macromarketing. 32, 4, p. 448-449

    Research output: Contribution to journalConference abstract in journalResearchpeer-review

    Writing the History of Advertising for a Postadvertising Age: Historiographical Reflections, Methodological Challenges, and Theoretical Opportunities

    Schwarzkopf, S., 2012, In : Journal of Macromarketing. 32, 4, p. 447-448

    Research output: Contribution to journalConference abstract in journalResearchpeer-review