Stefan Schwarzkopf

    • Denmark

    20102020

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    2011

    Marketing, Realism and Reality: A Plea for Putting More 'Ideology' into Historical Research in Marketing

    Schwarzkopf, S., Mar 2011, In : Journal of Macromarketing. 31, 1, p. 105-108 4 p.

    Research output: Contribution to journalComment/debate