Stefan Schwarzkopf

    • Denmark

    20102020

    Research output per year

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    Research Output

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    Article in proceedings
    2013

    Market Research and Socio-Political Consciousness in the Twentieth Century

    Schwarzkopf, S., 2013, Varieties, Alternatives, and Deviations in Marketing History: Proceedings of the 16th Conference on Historical Analysis and Research in Marketing (CHARM). Neilson, L. C. (ed.). Copenhagen : CHARM Association, p. 364-366

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Putting Consumers' Bodies to Work: The Role of consumer Biometrics and Measurement Devices in the Performance of Markets for Advertising Communications

    Schwarzkopf, S., 2013, Proceedings of the 38th Annual Macromarketing Conference, Toronto, 2013. Zwick, D. & Bonsu, S. (eds.). www: The Macromarketing Society, p. 245-267 (Proceedings of the Annual Macromarketing Conference).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review