Stefan Schwarzkopf

    • Denmark

    20102020

    Research output per year

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    Research Output

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    Book chapter
    2020

    An Introduction to Economic Theology

    Schwarzkopf, S., 2020, The Routledge Handbook of Economic Theology. Schwarzkopf, S. (ed.). Abingdon: Routledge, p. 1-16 16 p. (Routledge International Handbooks).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Free Choice and Consumer Sovereignty

    Schwarzkopf, S., 2020, The Routledge Handbook of Economic Theology. Schwarzkopf, S. (ed.). Abingdon: Routledge, p. 107-115 9 p. (Routledge International Handbooks).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Markets and Marketization

    Schwarzkopf, S., 2020, The Routledge Handbook of Economic Theology. Schwarzkopf, S. (ed.). Abingdon: Routledge, p. 163-172 10 p. (Routledge International Handbooks).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2019

    Magic Towns: Creating the Consumer Fetish in Market Research Test Sites

    Schwarzkopf, S., 2019, Consumer Culture Theory. Bajde, D., Kjeldgaard, D. & Belk, R. W. (eds.). Bingley: Emerald Group Publishing, p. 121-135 15 p. (Research in Consumer Behavior, Vol. 20).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    The Social Embeddedness of Marketing

    Schwarzkopf, S., 2019, The Oxford Handbook of Consumption. Wherry, F. F. & Woodward, I. (eds.). Oxford: Oxford University Press, p. 27-50 24 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2018

    Consumer-citizens: Markets, Marketing and the Making of 'Choice'

    Schwarzkopf, S., 2018, The SAGE Handbook of Consumer Culture. Kravets, O., Maclaran, P., Miles, S. & Venkatesh, A. (eds.). London: SAGE Publications, p. 435-452

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2016

    In Search of the Consumer: The History of Market Research from 1890 to 1960

    Schwarzkopf, S., 2016, The Routledge Companion to Marketing History. Jones, B. & Tadajewski, M. (eds.). Abingdon: Routledge, p. 61-83 23 p. (Routledge Companions in Business, Management and Accounting).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2015

    Consumer Communication as Commodity: British Advertising Agencies and the Global Market for Advertising 1780-1980

    Schwarzkopf, S., 2015, Consuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain. Rappaport, E., Dawson, S. T. & Crowley, M. J. (eds.). London: Bloomsbury Academic, p. 121-138

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2014

    The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950–1980

    Schwarzkopf, S., 2014, Television Audiences Across the World: Deconstructing the Ratings Machine. Bourdon, J. & Méadel, C. (eds.). Basingstoke: Palgrave Macmillan, p. 33-52 20 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2012

    Advertising, Emotions, and “Hidden Persuaders”: The Making of Cold-War Consumer Culture in Britain from the 1940s to the 1960s

    Schwarzkopf, S., 2012, Cold War Cultures : Perspectives on Eastern and Western Societies . Vowinckel, A., Payk, M. M. & Lindenberger, T. (eds.). New York: Berghahn Books, p. 172-190

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Consumers, Markets and Research: The Role of Political Rhetoric and the Social Sciences in the Engineering of British and American Consumer Society, 1920-1960

    Schwarzkopf, S., 2012, Engineering Society : The Role of the Human and Social Sciences in Modern Societies, 1880-1980 . Brückweh, K., Schumann, D., Wetzell, R. F. & Ziemann, B. (eds.). Basingstoke: Palgrave Macmillan, p. 252-272

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

    Schwarzkopf, S., 2012, Transformations of Retailing in Europe after 1945 . Jessen, R. & Langer, L. (eds.). Farnham: Ashgate, p. 163-178

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955

    Schwarzkopf, S., 2012, The Rise of Marketing and Market Research . Berghoff, H., Scranton, P. & Spiekermann, U. (eds.). New York: Palgrave Macmillan, p. 171-192

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2011

    A Radical Past? The Political Theory of Market Research in Great Britain, 1900-1950

    Schwarzkopf, S., 2011, The Voice of the Citizen Consumer: A History of Market Research, Consumer Movements, and the Political Public Sphere. Brückweh, K. (ed.). Oxford: Oxford University Press, p. 29-50

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

    Schwarzkopf, S., 2011, Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. Crook, T. & O'Hara, G. (eds.). New York: Routledge, p. 144-162 (Routledge Studies in Modern British History; No. 6).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    2010

    Ernest Dichter, Motivation Research and the "Century of the Consumer"

    Schwarzkopf, S., 2010, Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture. Schwarzkopf, S. & Gries, R. (eds.). London: Palgrave Macmillan, p. 3-38 35 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

    Schwarzkopf, S., 2010, Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, p. 220-235

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-Power

    Schwarzkopf, S. & Gries, R., 2010, Ernest Dichter Motivation Research: New Perspectives in the Making of Post-War Consumer Culture. New York: Palgrave Macmillan, p. 269-290

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

    Schwarzkopf, S., 2010, Trademarks, Brands and Competitiveness . da Silva Lopes, T. & Duguid, P. (eds.). London: Routledge, p. 165-193 28 p. (Routledge International Studies in Business History).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review