Stefan Markovic

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• #PaidPartnerships: The Drivers of Consumer Perceived Brand Authenticity of Social Media Influencers and the Role of a Sponsorship Disclosure

  Andersen, C. S. F. & Jørgensen, C. J.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2021

  Student thesis: Master thesis

  File

• A Brand Meaning Approach to User Generated Branding: An Empirical Case-study on the Impact of a Ugb Campaign on Perceived Brand Meaning of a Streetwear Fashion Brand

  Pastorelli, F. & Favorito, S.

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• Authenticity and Equity in Luxury: An Empirical Case Study on How Brand Authenticity can Influence Brand Equity in the Context of Luxury Brands

  Bosco, A. & Masiero, A.

  MSc in Economics and Business Administration, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

  File

• Curating Brand Loyalty: The Effect of Brand Experience and Perceived Brand Authenticity in the Context of Social Media

  Modlmayr, A.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

  File

• Does Customer Perceived Ethicality Infleunce Brand Equity? Investing the Role of Word-of-Mouth

  Ceraolo, G. & Sossai, E.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• Drivers and Outcomes of Consumer Perceived Brand Authenticity of Social Media Influencers: An Exploratory Study

  Vigener, P. & Helwani, R.

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

  File

• How Cross-cultural Issues Impact Co-creation in B2B Relationship

  Choonsilpvej, S.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2022

  Student thesis: Master thesis

  File

• Just Doing It: Measuring the Influence of a Brand Community on the Brand Image of a Sports Apparel Brand

  Ahmed, J. & Roca Diaz, A.

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2019

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2019

  Student thesis: Master thesis

  File

• Masstige Strategy: Authenticity and Reputation in the Eyes of Consumers

  Berezucki, A. & Abati, C.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2023

  Student thesis: Master thesis

  File

• Perceived Luxury Brand Identity: An empirical study on why streetwear fashion brands are starting to be perceived as luxury

  Galano, A. & Fritzen, M. J.

  Cand.merc.smc Strategic Market Creation, (Graduate Programme) Final Thesis, 2018

  Student thesis: Master thesis

  File

• Next Step for Influencer Marketing: The Fascination of Robots

  António, S. S. & Gaidamaviciute, U.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

  File

• Shifting Generation: A Cross-generational Study of Customer-based Brand Equity in Luxury Fashion Branding

  Gerhardt, S. & Hermann, J. M.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

  File

• The Influence of Corporate Social Marketing on Perceived Brand Authenticity and Brand Loyalty: An Empirical Case Study

  Lindhoff Hankers, A. M. & Ericsson, E. M.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2021

  Student thesis: Master thesis

  File

• What are the Different Types of Customer Engagement with Luxury Fashion Brands and How Does Such Customer Engagement Influence the Customer's Self-concept? An Exploratory Study Taking the Millennials' Perspective

  Schwickert, A. C. & Schaab, K.

  MSc in Brand and Communications Management, (Graduate Programme) Final Thesis, 2020

  Student thesis: Master thesis

  File