If you made any changes in Pure these will be visible here soon.

Research Output 2017 2019

  • 10 Journal article
  • 2 Conference abstract in proceedings
  • 1 Book chapter
  • 1 Conference abstract for conference
Filter
Journal article
2019

Corporate Brand Identity Co-creation in Business-to-business Contexts

Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N., 17 Sep 2019, In : Industrial Marketing Management. 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Iglesias, O., Markovic, S., Singh, J. J. & Sierra, V., Jan 2019, In : Journal of Business Ethics. 154, 2, p. 441-459 19 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How Does Outside-In Open Innovation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Innovation Strategy

Bagherzadeh, M., Markovic, S., Cheng, J. & Vanhaverbeke, W., 21 Jan 2019, In : IEEE Transactions on Engineering Management. 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Sensory Brand Experience Influence Brand Equity? Considering the Roles of Customer Satisfaction, Customer Affective Commitment, and Employee Empathy

Iglesias, O., Markovic, S. & Rialp, J., Mar 2019, In : Journal of Business Research. 96, p. 343-354 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review

Managing Open Innovation: A Project-level Perspective

Bagherzadeh, M., Markovic, S. & Bogers, M., 12 Nov 2019, In : IEEE Transactions on Engineering Management. 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2018

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Iglesias, O., Markovic, S., Bagherzadeh, M. & Singh, J. J., 14 Sep 2018, In : Journal of Business Ethics. 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does Breadth of External Stakeholder Co-creation Influence Innovation Performance? Analyzing the Mediating Roles of Knowledge Sharing and Product Innovation

Markovic, S. & Bagherzadeh, M., Jul 2018, In : Journal of Business Research. 88, p. 173-186 14 p.

Research output: Contribution to journalJournal articleResearchpeer-review

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Markovic, S., Iglesias, O., Singh, J. J. & Sierra, V., Apr 2018, In : Journal of Business Ethics. 148, 4, p. 721–740 20 p.

Research output: Contribution to journalJournal articleResearchpeer-review

2017

Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Sierra, V., Iglesias, O., Markovic, S. & Singh, J. J., Sep 2017, In : Journal of Business Ethics. 144, 3, p. 661–676 16 p.

Research output: Contribution to journalJournal articleResearchpeer-review

The Co-creation Continuum: From Tactical Market Research Tool to Strategic Collaborative Innovation Method

Ind, N., Iglesias, O. & Markovic, S., 1 Aug 2017, In : Journal of Brand Management. 24, 4, p. 310-321 12 p.

Research output: Contribution to journalJournal articleResearchpeer-review